APAC B2B Growth Marketing Lead

wise asia-pacific pte. ltd.; Singapore; On-site; SGD 140,000 - 200,000; Full time

Job summary

Wise Business in Singapore is seeking a senior B2B Growth Marketing Lead for APAC to identify the region's best opportunities and turn them into locally relevant, commercially effective campaigns.

You will own the regional growth engine, balancing self‑serve and sales‑assisted acquisition while collaborating with content, events, paid search and cross‑functional teams to drive measurable business impact.

Qualifications

• Deep B2B growth marketing experience with demonstrable commercial impact.
• Hands-on marketer who sets strategy, briefs, propositions and manages execution.
• Experience across multiple APAC markets and adapting strategy to local needs.
• Identify valuable B2B audiences and translate insights into acquisition propositions.
• Understand self-serve and sales-assisted acquisition and align Marketing & Sales.
• Make commercially grounded decisions using CAC, conversions, quality, payback and LTV.
• Define success before launch with imperfect data and scale decisions from evidence.
• Coordinate specialists across channels without formal authority to maintain momentum.
• Motivated by Wise's mission to help small businesses grow internationally.

Responsibilities

• Own the B2B growth strategy for APAC using evidence to prioritise opportunities.
• Develop and execute locally relevant, integrated campaigns across self-serve and sales-assisted journeys.
• Translate customer problems into growth hypotheses, propositions, briefs and channel plans.
• Collaborate with content, events, paid search and other channels to take campaigns from idea to market.
• Partner with Product Marketing and Sales on GTM and ICP feedback.
• Connect campaign performance to new business quality, value and payback.
• Build business cases for regional investment with ROI projections.
• Use data to decide what to scale, improve, stop or redirect.
• Establish a strong operating rhythm with APAC Marketing Lead and regional teams.

Skills

B2B growth marketing

Hands-on growth

APAC growth strategy

audience prioritisation

Self-serve & sales-assisted

ACV & payback focus

Goal setting & measurement

Cross-functional influence

Independent work in ambiguity

Mission-driven

Job description

Wise Business in Singapore is seeking a senior B2B Growth Marketing Lead for APAC to identify the region's best opportunities and turn them into locally relevant, commercially effective campaigns.

You will own the regional growth engine, balancing self‑serve and sales‑assisted acquisition while collaborating with content, events, paid search and cross‑functional teams to drive measurable business impact.