Regional Marketing Lead: Growth & Brand Strategy

Talent Trader Group; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Talent Trader Group is seeking an experienced Marketing Director to lead regional campaigns and product launches across APAC. You will collaborate with regional units to develop strategies, manage budgets, and mentor a team of marketing communications and social media specialists.

You will oversee content creation for online and offline channels, organise events, and ensure brand consistency while tracking KPIs to optimise performance and drive lead generation.

Qualifications

• Degree in Marketing or related field required.
• Minimum 8 years of experience in corporate marketing.
• Excellent communication and presentation skills.

Responsabilités

• Collaborate with regional business units to develop and implement marketing strategies and content for new product launches.
• Lead social media strategies and campaigns to strengthen brand engagement.
• Manage regional marketing campaigns and product launches for B2B products.
• Partner with cross-functional teams to develop and implement integrated marketing plans, coordinating regional campaigns to strengthen brand presence and generate leads and sales conversions.
• Develop engaging and targeted marketing content for both online and offline channels.
• Organize and execute events to increase brand visibility across the region.
• Ensure consistent compliance with brand guidelines across all marketing materials.
• Monitor and report KPIs to evaluate the effectiveness of marketing campaigns and social media initiatives.
• Keep abreast of industry best practices and emerging marketing trends to ensure the company remains competitive in regional marketing communications.
• Manage external vendors, ensuring expenses remain within the approved budget and deliverables meet communication standards and agreed timelines.
• Lead and oversee a team of marketing communications and social media specialists.
• Promote a collaborative team culture and mentor team members to enhance performance and achieve business objectives.

Connaissances

Strategic marketing

Leadership

Content development

Social media strategy

Cross-functional collaboration

Formation

Bachelor's degree in Marketing or related field

Description du poste

Talent Trader Group is seeking an experienced Marketing Director to lead regional campaigns and product launches across APAC. You will collaborate with regional units to develop strategies, manage budgets, and mentor a team of marketing communications and social media specialists.

You will oversee content creation for online and offline channels, organise events, and ensure brand consistency while tracking KPIs to optimise performance and drive lead generation.