APAC B2B Growth Marketing Lead

SmartRecruiters, Inc.; Singapore; On-site; SGD 135,000 - 193,000; Full time

Job summary

Wise is hiring a senior B2B Growth Marketing Lead for APAC based in Singapore. You will own the regional growth strategy, drive locally relevant campaigns for self-serve and sales-assisted journeys, and partner with Sales and Product Marketing to deliver a repeatable APAC growth engine.

You will work closely with regional teams, prioritise opportunities, and build business cases for regional investment while measuring performance against payback and LTV targets.

Qualifications

• Deep B2B growth marketing experience with meaningful commercial outcomes.
• You are a hands-on growth marketer who can set strategy, write briefs and stay close to execution.
• You have built growth across multiple markets and can adapt to APAC diversity.
• You can identify valuable B2B audiences and turn insight into acquisition propositions.
• You understand both self-serve and sales-assisted acquisition and how Marketing and Sales work together.

Responsibilities

• Own the B2B growth strategy for APAC using evidence to prioritise opportunities.
• Develop and execute locally relevant, integrated campaigns across self-serve and sales-assisted journeys.
• Translate customer problems into growth hypotheses, propositions and channel plans.
• Collaborate with content, events, paid search and other channels to take campaigns from idea to market.
• Partner with Product Marketing and Sales on GTM plans and ideal customer profiles.
• Connect campaign performance to new business metrics and ROI.

Skills

B2B growth marketing

APAC strategy

Hands-on execution

Cross-functional collaboration

Acquisition optimization

Job description

Wise is hiring a senior B2B Growth Marketing Lead for APAC based in Singapore. You will own the regional growth strategy, drive locally relevant campaigns for self-serve and sales-assisted journeys, and partner with Sales and Product Marketing to deliver a repeatable APAC growth engine.

You will work closely with regional teams, prioritise opportunities, and build business cases for regional investment while measuring performance against payback and LTV targets.