APAC Growth Marketing Lead — Category & Portfolio

BGC Group Pte Ltd; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

BGC Group Pte Ltd is seeking a Senior Marketing Manager to lead growth across APAC, translating consumer insights into portfolio and marketing strategies. You will own the category roadmap, drive launches, and orchestrate integrated plans across sales, digital, media and trade channels.

You will collaborate with the APAC Marketing team and stakeholders to deliver profitable growth, lead cross‑functional teams and manage senior relationships. A data‑driven, entrepreneurial mindset is essential.

Formación

• 10–12+ years of marketing experience in consumer goods or related industries.
• Regional / APAC marketing exposure across multiple markets.
• Track record in portfolio management, product marketing and category growth.
• Strong understanding of commercial strategy, portfolio optimisation and GTM planning.

Responsabilidades

• Lead profitable growth of assigned consumer categories across APAC.
• Own the 18–24 month product and category roadmap, including launches.
• Translate local consumer and market insights into portfolio and marketing strategies.
• Develop end-to-end integrated marketing plans across brands, markets and channels.
• Lead local activation across digital, media, e‑commerce, trade and other touchpoints.
• Partner with APAC stakeholders on strategic planning, business cases and activation.
• Monitor performance and optimise campaigns to maximise ROI.

Conocimientos

Marketing strategy

APAC marketing

Portfolio management

Category growth

Go-to-market planning

Digital activation

E-commerce activation

A&P budgeting & ROI

Stakeholder management

Cross-functional leadership

Brand & consumer insights

Strategic thinking

Educación

Bachelor's degree in Marketing or Business

Descripción del empleo

BGC Group Pte Ltd is seeking a Senior Marketing Manager to lead growth across APAC, translating consumer insights into portfolio and marketing strategies. You will own the category roadmap, drive launches, and orchestrate integrated plans across sales, digital, media and trade channels.

You will collaborate with the APAC Marketing team and stakeholders to deliver profitable growth, lead cross‑functional teams and manage senior relationships. A data‑driven, entrepreneurial mindset is essential.