APAC B2B Growth Marketing Lead

Wise

Singapore

On-site

SGD 140,000 - 190,000

Full time

14 days+

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Job summary

Wise is seeking a senior B2B Growth Marketing Lead for APAC, based in Singapore. You will identify markets, segments and opportunities, then translate them into locally relevant campaigns that acquire business customers across self-serve and sales-assisted paths.

You will own the regional growth strategy, work with content, events, paid search and other teams, and partner with Sales to shape GTM plans. This role requires hands-on execution, data-driven decisions and a track record of growth

Qualifications

Deep B2B growth marketing experience with commercial outcomes you helped create.
Hands-on growth marketer who can set the strategy, write briefs and drive execution.
Experience growing across APAC markets and adapting to local needs.
Understand both self-serve and sales-assisted acquisition and how Marketing and Sales align.

Responsibilities

Own the APAC B2B growth strategy and prioritise attractive opportunities.
Develop locally relevant, integrated campaigns across self-serve and sales-assisted journeys.
Translate customer problems into growth hypotheses, propositions, briefs and plans.
Collaborate with content, events, paid search and other channels to take campaigns to market.
Partner with Product Marketing and Sales on the Go-To-Market Plan and ICPs.
Link campaign performance to business metrics, payback and value created.