Sales Manager | Robotics

Adecco; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Adecco seeks a results-driven Robotics Business Development Manager to drive growth of our robotics portfolio across Singapore and Malaysia. The role combines business development, technical sales, and project ownership with a focus on application-led selling, strategic account development, and partner ecosystem expansion.

The candidate will lead end-to-end robotics projects, collaborate with engineering teams, and manage relationships with customers, distributors, SI/OEMs, and channel partners.

Qualifications

• Diploma or Bachelor's in Engineering or related field.
• 3+ years of experience in technical sales, business development, or application engineering within robotics/industrial automation.
• Strong understanding of robotics solutions, automation, and factory applications.
• Experience working with system integrators, OEMs, or automation partners preferred.
• Excellent business development, presentation, negotiation, and stakeholder management skills.
• Comfortable leading technical and commercial discussions with customers and partners.
• Experience using CRM systems for pipeline and opportunity management.
• Willingness to travel within Singapore and Malaysia (50-70%).

Responsibilities

• Drive the growth and overall performance of the robotics portfolio across Singapore and Malaysia.
• Develop and execute country-specific go-to-market strategies to achieve sales objectives.
• Identify target industries and applications, including semiconductor transportation and factory automation.
• Conduct market analysis to identify new business opportunities and strengthen market positioning.
• Identify, develop, and convert new opportunities through commercial and technical engagements.
• Build and maintain a strong sales pipeline via customer visits, networking, marketing, and events.
• Collaborate with internal engineering, product management, and application teams for competitive technical proposals.
• Work with system integrators, OEMs, and channel partners to deliver integrated robotics solutions.
• Monitor competitor activities and industry trends to identify growth opportunities.

Skills

Technical sales

Business development

CRM management

Stakeholder management

Sales forecasting

Education

Engineering degree

Tools

CRM systems

Job description

We are seeking a results-driven Robotics Business Development Manager to drive the growth of our robotics business across Singapore and Malaysia. This role combines business development, technical sales, and project ownership, with a strong focus on application-led selling, strategic account development, partner ecosystem expansion, and robotics solution deployment.

Our client is a leading global MNC specializing in industrial automation and advanced manufacturing solutions. With a strong presence across Asia-Pacific, the company provides innovative technologies in robotics, motion control, sensing, machine vision, and factory automation, serving customers across industries such as semiconductors, electronics, automotive, logistics, food & beverage, and life sciences.

The Job

Sales Strategy & Business Growth

• Drive the growth and overall business performance of the robotics portfolio across Singapore and Malaysia.
• Develop and execute country-specific go-to-market strategies to achieve sales objectives.
• Identify and prioritize target industries and applications, including semiconductor transportation, material handling, inspection, and factory automation.
• Conduct market analysis to identify new business opportunities and strengthen market positioning.

Business Development

• Identify, develop, and convert new business opportunities through both commercial and technical engagements.
• Build and maintain a strong sales pipeline through customer visits, networking, marketing initiatives, and industry events.
• Collaborate closely with internal engineering, product management, and application teams to develop competitive technical proposals.
• Work with system integrators, OEMs, and channel partners to deliver integrated robotics and automation solutions.
• Monitor competitor activities and industry trends to identify growth opportunities.

Key Account & Partner Management

• Develop and maintain strong relationships with key customers, distributors, system integrators, OEMs, and channel partners.
• Understand customer requirements and recommend suitable robotics and automation solutions.
• Strengthen strategic partnerships to expand market reach and enhance competitive positioning.
• Take ownership of key customer opportunities from qualification through successful deployment.

Project Ownership & Solution Delivery

• Lead the end-to-end management of strategic robotics projects in collaboration with Application Engineers, Service teams, and system integration partners.
• Coordinate project execution to ensure alignment between customer expectations, technical feasibility, project timelines, and commercial objectives.
• Manage project risks, scope, and overall delivery to ensure successful implementation.

Technical Sales & CRM Management

• Engage customers to understand their automation challenges and provide appropriate technical recommendations.
• Support proof-of-concept activities, product demonstrations, and solution validation alongside Application Engineers.
• Qualify and manage sales opportunities within the CRM system to ensure pipeline visibility, accurate forecasting, and timely closure.
• Ensure customer requirements are aligned with the company's robotics capabilities and solutions.
• Prepare regular sales forecasts, pipeline reports, and business performance updates.
• Analyse market trends, customer feedback, and competitor activities to refine sales strategies.
• Stay abreast of emerging robotics and automation technologies to identify new business opportunities.

Requirements

• Diploma or Bachelor's in Engineering (Mechatronics, Electrical, Robotics, Automation, or relevant).
• 3 years of experience in technical sales, business development, or application engineering within robotics, industrial automation, or related industries.
• Good understanding of robotics solutions, industrial automation, and factory automation applications.
• Experience working with system integrators, OEMs, or industrial automation partners is highly preferred.
• Strong business development, presentation, negotiation, and stakeholder management skills.
• Comfortable leading technical and commercial discussions with customers and partners.
• Experience using CRM systems for pipeline and opportunity management.
• Wilingness to travel within Singapore and Malaysia (approximately 50-70%).

Preferred Qualifications

• Hands-on experience or certification with robotics platforms such as Omron, FANUC, ABB, KUKA, Mitsubishi Electric, or Yaskawa.
• Experience in robotics system integration or automation solution deployment.
• Proven ability to develop sales strategies and drive business growth in industrial automation markets.