Marketing Manager ( software and AI robotic )

Hui Jie; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Hui Jie is seeking a Marketing Manager to drive growth for software, AI, and robotics solutions in Singapore. You will lead digital campaigns, craft compelling content, and translate technical products into tangible business value for target industries.

The role emphasizes collaboration with sales and engineering teams, plus events, webinars, and branding across channels. Singapore-based, on-site operations with a fast-growing tech focus.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, Information Technology, Engineering, or a related field.
• At least 3–5 years of relevant marketing or business development experience.
• Experience in software, SaaS, AI, robotics, automation, IoT, or other technology-related industries is strongly preferred.
• Good understanding of B2B marketing and enterprise sales processes.
• Strong digital marketing, content development, presentation, and project management skills.
• Ability to understand technical products and communicate their commercial benefits effectively.
• Excellent written and verbal communication skills in English.
• Strong analytical, organisational, and interpersonal skills.
• Self-motivated, commercially minded, and comfortable working in a fast-growing technology environment.
• Existing business networks in Singapore or Southeast Asia will be an advantage.

Responsibilities

• Develop and implement marketing strategies for software, AI, automation, and robotics products.
• Identify target industries, potential customers, market trends, and new business opportunities.
• Plan and manage digital marketing campaigns across LinkedIn, Google, social media, email, and other channels.
• Create marketing materials, including presentations, brochures, product demonstrations, case studies, and website content.
• Translate complex technical solutions into clear and persuasive business value propositions.
• Generate qualified sales leads and work closely with the sales and technical teams to convert opportunities.
• Build relationships with customers, technology partners, system integrators, and industry stakeholders.
• Organise product launches, exhibitions, seminars, webinars, and customer engagement events.
• Conduct competitor and market analysis to support product positioning and pricing strategies.
• Monitor campaign performance, marketing budgets, lead-generation results, and return on investment.
• Support tender submissions, business proposals, and client presentations.
• Maintain consistent company branding across all marketing channels.

Skills

Digital marketing

Content development

Project management

Communication skills

B2B marketing

Sales collaboration

Education

Diploma or Degree in Marketing, Business, Communications, Information Technology, Engineering, or a related field

Tools

CRM platforms

Marketing automation platforms

SEO tools

LinkedIn marketing tools

Job description

Marketing Manager – Software, AI & Robotics

We are seeking an experienced and results-driven Marketing Manager to lead the marketing and business growth of our software, artificial intelligence, and robotics solutions.

Key Responsibilities

• Develop and implement marketing strategies for software, AI, automation, and robotics products.

• Identify target industries, potential customers, market trends, and new business opportunities.

• Plan and manage digital marketing campaigns across LinkedIn, Google, social media, email, and other channels.

• Create compelling marketing materials, including presentations, brochures, product demonstrations, case studies, and website content.

• Translate complex technical solutions into clear and persuasive business value propositions.

• Generate qualified sales leads and work closely with the sales and technical teams to convert opportunities.

• Build relationships with customers, technology partners, system integrators, and industry stakeholders.

• Organise product launches, exhibitions, seminars, webinars, and customer engagement events.

• Conduct competitor and market analysis to support product positioning and pricing strategies.

• Monitor campaign performance, marketing budgets, lead-generation results, and return on investment.

• Support tender submissions, business proposals, and client presentations.

• Maintain consistent company branding across all marketing channels.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Information Technology, Engineering, or a related field.

• At least 3–5 years of relevant marketing or business development experience.

• Experience in software, SaaS, AI, robotics, automation, IoT, or other technology-related industries is strongly preferred.

• Good understanding of B2B marketing and enterprise sales processes.

• Strong digital marketing, content development, presentation, and project management skills.

• Ability to understand technical products and communicate their commercial benefits effectively.

• Excellent written and verbal communication skills in English.

• Strong analytical, organisational, and interpersonal skills.

• Self-motivated, commercially minded, and comfortable working in a fast-growing technology environment.

• Existing business networks in Singapore or Southeast Asia will be an advantage.

Preferred Skills

• Experience with CRM and marketing automation platforms.

• Knowledge of SEO, SEM, LinkedIn marketing, and performance advertising.

• Familiarity with AI applications, robotic systems, process automation, or smart technology solutions.

• Experience marketing to industries such as construction, manufacturing, logistics, healthcare, security, or facility management.

What We Offer

• Competitive salary and performance-based incentives.

• Opportunities to work with innovative AI, software, and robotics technologies.

• Professional development and career advancement opportunities.

• A dynamic and collaborative working environment.