Sales Manager (F&B - Business Development / CRM / Operations) HSW

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is seeking a skilled Sales Professional to drive sales strategy, engage customers, and manage relationships within the food industry in Singapore. The ideal candidate will have a strong Horeca sales background and at least 5 years of experience in business development. Responsibilities include developing sales strategies, expanding existing accounts, and monitoring market trends. Applicants should have a relevant diploma/degree and must be capable of managing a business development team. Attractive salary and benefits offered.

Qualifications

• Minimum 5 years’ experience in a similar sales role.
• Proven success in new business development and account management.
• Strong Horeca sales background required.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Build and maintain strong relationships with key customer segments.
• Manage customer feedback and ensure high customer satisfaction.
• Monitor industry trends and competitor activities.

Skills

Sales Strategy Development

Customer Relationship Management

Market Intelligence

Business Development

Sales Operations Management

Education

Diploma/Degree in related field

Tools

Salesforce

Job description

Key Responsibilities

Sales Strategy & Execution

• Develop and implement sales strategies to achieve/exceed revenue and market share targets.
• Identify and prioritize key customer segments: bakeries, F&B chains, distributors, hotels, and gelato shops.
• Prepare and present sales forecasts, business plans, and performance reports to senior management.

Business Development

• Prospect, engage, and convert new customers through effective lead generation and relationship nurturing.
• Expand business with existing accounts by upselling and cross-selling product lines.
• Collaborate with marketing and product teams to support promotions, product launches, and campaigns tailored to local needs.

Customer Relationship Management

• Build and maintain strong, long‑term relationships with customers, understanding their needs and challenges.
• Provide expert product knowledge and consultation on bakery, gelato, and food service solutions.
• Manage customer feedback, resolve issues promptly, and ensure high customer satisfaction.

Customized Solution

• Partner with clients' R&D teams to create new menus and develop bespoke ingredient formulations for their seasonal launches (e.g., CNY, Mooncake festivals or Christmas pastry lines).
• Work with technical chefs to conduct live demonstrations, showing the applications of the ingredients.

Market Intelligence

• Monitor industry trends, competitor activities, pricing, and regulatory developments in the food market.
• Use insights to refine strategies, inform product development, and capitalize on new opportunities.

Sales Operations

• Stocks forecasting.
• Prepare reports, quotations, negotiate contracts, and manage order fulfilment processes.
• Ensure accurate sales documentation and Salesforce updates.
• Represent the company at trade shows, industry events, and customer meetings.

Requirements

• Diploma/Degree in related field.
• Minimum 5 years’ experience in a similar field.
• Handle sales (Farmer & Hunter) and lead and manage Business Development team.
• Strong Horeca sales background with proven success in new business development and account management.

How to Apply

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.