SALES DIRECTOR APAC

FRIEND MTS PTE. LTD.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Friend MTS is a global video cybersecurity and anti-piracy solutions provider. The Sales Director, APAC will lead enterprise business development and strategic account growth across the Asia-Pacific region, building senior relationships with broadcasters, content owners, sports rights holders, streaming platforms and related partners.

This consultative sales leader will manage complex, multi-stakeholder deals across diverse regional markets, coordinating internal teams to deliver content

Qualifications

• Bachelor's degree in business, technology or related discipline.
• 5–7 years in enterprise sales, BD, or regional go-to-market roles.
• Proven experience developing business across multiple Asia-Pacific markets.
• Proven ability to manage complex B2B sales involving senior decision-makers and cross-functional technical stakeholders.
• Experience in enterprise technology, SaaS, digital platforms or another relevant solution-led environment; exposure to media, sports, broadcast, streaming or cybersecurity solutions is advantageous.

Responsibilities

• Develop and execute the APAC sales strategy in line with the company’s growth objectives.
• Build and manage a qualified enterprise pipeline across sports, media, entertainment, broadcast, pay-tv and streaming sectors.
• Identify and secure new business with content owners, rights holders, broadcasters, OTT platforms and strategic partners.
• Lead consultative, solution-based sales cycles from prospecting and discovery through proposal, negotiation and contract closure.
• Develop trusted relationships with C-suite executives and commercial, technical, legal and procurement stakeholders.
• Translate customer requirements into suitable content monitoring, watermarking, blocking, intelligence and enforcement solutions.
• Coordinate with solutions, product, engineering, legal, customer success and service delivery teams throughout the sales and implementation process.
• Prepare account plans, revenue forecasts, pipeline reports and market intelligence for regional and global leadership.
• Develop channel, distributor and technology partnerships where appropriate to expand market coverage.
• Represent the company at relevant regional conferences, customer meetings and industry events.
• Support effective handover of new customers to delivery and customer success teams and help identify renewal and expansion opportunities.
• Maintain accurate sales activity, opportunity and forecasting records in the company’s CRM system.

Skills

Enterprise sales

Business development

Strategic account management

Regional go-to-market

Stakeholder management

Negotiation

CRM forecasting

Cross-functional collaboration

Education

Bachelor's degree in business/related field

Postgraduate qualification advantageous

Tools

CRM systems

Sales forecasting tools

Job description

About Friend MTS

Friend MTS is a global video cybersecurity and anti-piracy solutions provider supporting leading organisations across sports, media and entertainment. Its Singapore office serves customers across Asia Pacific, providing regional sales and support for content owners, rights holders, broadcasters, pay-tv operators and streaming platforms. Its solutions include content monitoring, forensic watermarking, piracy intelligence, dynamic server blocking and enforcement services.

Role Summary

The Sales Director, APAC will lead enterprise business development and strategic account growth across the Asia-Pacific region. The role will build senior relationships with broadcasters, content owners, sports rights holders, streaming platforms and related partners, identify new commercial opportunities, and coordinate internal technical and operational teams to deliver content protection solutions. This position is suited to a consultative sales leader who can manage complex, multi-stakeholder sales cycles across diverse regional markets.

Key Responsibilities

• Develop and execute the APAC sales strategy in line with the company’s growth objectives.
• Build and manage a qualified enterprise pipeline across sports, media, entertainment, broadcast, pay-tv and streaming sectors.
• Identify and secure new business with content owners, rights holders, broadcasters, OTT platforms and strategic partners.
• Lead consultative, solution-based sales cycles from prospecting and discovery through proposal, negotiation and contract closure.
• Develop trusted relationships with C-suite executives and commercial, technical, legal and procurement stakeholders.
• Translate customer requirements into suitable content monitoring, watermarking, blocking, intelligence and enforcement solutions.
• Coordinate with solutions, product, engineering, legal, customer success and service delivery teams throughout the sales and implementation process.
• Prepare account plans, revenue forecasts, pipeline reports and market intelligence for regional and global leadership.
• Develop channel, distributor and technology partnerships where appropriate to expand market coverage.
• Represent the company at relevant regional conferences, customer meetings and industry events.
• Support effective handover of new customers to delivery and customer success teams and help identify renewal and expansion opportunities.
• Maintain accurate sales activity, opportunity and forecasting records in the company’s CRM system.

Requirements

• Minimum bachelor’s degree in business, technology or a related discipline; a postgraduate qualification is advantageous.
• At least 5-7 years of experience in enterprise sales, business development, strategic account management or regional go-to-market roles.
• Demonstrated experience developing business across multiple Asia-Pacific markets.
• Proven ability to manage complex B2B sales involving senior decision-makers and cross-functional technical stakeholders.
• Strong track record in pipeline development, commercial negotiation, account growth and revenue delivery.
• Experience in enterprise technology, SaaS, digital platforms or another relevant solution-led environment; exposure to media, sports, broadcast, streaming or cybersecurity solutions is advantageous.
• Ability to understand complex technical solutions, work with technical pre-sales teams and communicate commercial value clearly to customers.
• Experience developing and managing channel partners, distributors or strategic alliances across regional markets.
• Strong written and spoken English, withexcellent presentation, negotiation and stakeholder-management skills.
• Comfortable working independently across cultures and time zones, with regional travel where business needs require.
• Familiarity with structured enterprise sales methodologies and CRM-based forecasting is advantageous.

Preferred Attributes

• Experience launching or scaling a regional business line, product portfolio or new market.
• Established understanding of the APAC sports, media, entertainment or digital video ecosystem.
• Experience preparing commercial proposals, business cases, ROI assessments and responses to complex tenders or RFPs.
• Ability to work effectively with technical pre-sales and service delivery teams on enterprise solution design and implementation planning.