Head of Sales - SEA

I-PRO APAC PTE. LTD.; Singapore; On-site; SGD 350,000 - 600,000; Full time

Job summary

I-PRO APAC PTE. LTD. is seeking a visionary regional leader to develop and execute SEA sales strategies, drive commercial excellence, and strengthen market leadership across Singapore and neighboring markets.

You will oversee SEA Sales and Sales Engineering, instilling accountability, collaboration, and customer-centric performance across a high-performing team. The role requires extensive leadership experience, a strategic mindset, and a track record of delivering sustainable growth in the

Qualifications

• Bachelor's degree in engineering; MBA/Business Administration & Master's degree advantageous.
• At least 15 years of sales experience, preferably in technology or security equipment sectors.
• Proven experience managing P&L across multiple countries.
• Fluency in English; other SEA languages a plus.

Responsibilities

• Develop and execute the SEA growth strategy aligned with APAC objectives.
• Identify market opportunities and competitive threats to strengthen i-PRO's leadership in SEA.
• Lead SEA sales, sales engineering, and channel development with accountability and collaboration.
• Drive revenue growth, market share, and profitability while ensuring operational excellence.
• Build and lead dispersed teams, develop leadership capabilities, and drive talent retention.

Job description

Reporting directly to the APAC President, this role serves as a key member of the APAC leadership team and is accountable for developing and executing regional sales strategies, driving commercial excellence, strengthening market leadership, and building a high-performing sales organization.

The incumbent will lead both the SEA Sales and Sales Engineering teams, fostering a culture of accountability, collaboration, customer centricity, and performance. Success in this role requires a highly strategic, inspirational, and commercially astute leader who can align diverse teams around a common vision while delivering sustainable and profitable growth.

Key Responsibiities:

Strategic Leadership & Business Growth

• Develop and execute the SEA growth strategy aligned with APAC business objectives.
• Identify market opportunities, emerging trends, and competitive threats to strengthen i-PRO's leadership position across the region.
• Act as a strategic advisor to the APAC President on market developments, investment priorities, organizational effectiveness, and business growth initiatives.
• Drive revenue growth, market share expansion, profitability, and long-term business sustainability.
• Lead strategic planning, annual business planning, forecasting, and operational reviews across SEA.

Sales Leadership & Commercial Excellence

• Own and deliver the SEA sales target, revenue growth, profitability, and market expansion objectives.
• Drive consistent sales execution and KPI achievement across all SEA countries.
• Establish performance standards, operating rhythms, and governance mechanisms to ensure predictable and sustainable business results.
• Monitor sales performance, pipeline health, forecasting accuracy, and business productivity.
• Champion best practices in sales management, opportunity management, and channel development.

Leadership & People Development

• Lead, coach, and inspire a geographically dispersed team of sales leaders, account managers, and sales engineers across SEA.
• Build a high-performance culture focused on accountability, collaboration, customer success, and continuous improvement.
• Develop leadership capabilities within the organization and establish a robust succession pipeline.
• Drive employee engagement, talent retention, and organizational effectiveness across the region.
• Create an environment that motivates individuals and teams to consistently perform at their highest potential.

Regional Stakeholder Management

• Build and maintain executive-level relationships with distributors, channel partners, strategic customers, consultants, and system integrators (SIs).
• Represent i-PRO at key customer engagements, industry forums, and strategic partner discussions.
• Collaborate closely with Marketing, Product Management, Operations, Finance, HR, and other APAC functions to deliver business objectives.
• Influence internal and external stakeholders to drive alignment and execution across multiple countries.

Sales Engineering Leadership

• Provide strategic leadership to the SEA Sales Engineering organization.
• Ensure technical resources are effectively deployed to support business growth and customer success.
• Drive technical excellence, solution selling capabilities, and pre-sales effectiveness throughout the region.
• Align technical strategies with commercial objectives to maximize business impact.

Business & Financial Management

• Own the SEA P&L and ensure achievement of revenue, margin, and profitability objectives.
• Allocate resources and investments strategically to optimize business outcomes.
• Drive disciplined forecasting, budgeting, and performance review processes.
• Deliver data-driven insights and recommendations to the APAC leadership team.

Requirements:

• Bachelor's degree in engineering. Business Administration & Master's degree is advantageous.
• At least 15 years of sales experience, preferably within the technology or security equipment sector.
• Proven experience in managing P&L responsibilities across multiple countries.
• Extensive knowledge of the CCTV/security industry with a strong understanding of market dynamics in the SEA region.
• Exceptional leadership and team management skills, with a proven ability to mentor and retain top talent.
• Strong business acumen with a strategic, proactive, and hunter mentality.
• Excellent negotiation, communication, and interpersonal skills, with fluency in English. Additional languages spoken in the region are a plus.
• Willingness to travel extensively within the SEA region as required.