Sales Director

SEOUL PLAYGROUND (S) PTE. LTD.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Benefits offered by this job

Performance-based incentives

Exposure to international suppliers

Dynamic retail environment

Community events and card shows

Job summary

Seoul Playground, based in Balestier Plaza, Singapore, seeks a Sales Director to lead sales growth, forge strategic partnerships, and expand its presence in the TCG community. The role oversees the sales team and drives revenue across local and international markets.

The ideal candidate brings demonstrated leadership in sales or business development, strong negotiation and relationship skills, and a passion for collectibles. Experience with TCGs or a strong distributor network is highly valued.

Qualifications

• Proven experience in sales leadership, business development, or commercial management.
• Strong negotiation, communication, and relationship-building skills.
• Commercially savvy with ability to identify opportunities and drive results.
• Independent, proactive, and comfortable working in a fast-paced retail environment.
• Knowledge of Pokémon TCG, One Piece TCG, Riftbound, or the collectibles industry is a plus.
• Established network within the TCG or collectibles community is advantageous.

Responsibilities

• Sales Growth: develop and execute sales strategies to achieve revenue targets.
• Business Development: build relationships with distributors, suppliers, collectors, resellers, and partners locally and internationally.
• Commercial Strategy: identify new revenue streams, market opportunities and expansion initiatives.
• Inventory & Pricing: collaborate on sourcing, stock planning, pricing strategies, and market trends.
• Customer Relationships: strengthen loyalty and long-term client relationships.
• Events & Promotions: drive sales through tournaments, card shows, launches, and campaigns.
• Team Leadership: lead, motivate and develop the sales team to meet objectives.

Skills

Sales leadership

Business development

Negotiation

Relationship building

Retail environment

TCG/collectibles knowledge

Networking

Job description

WE’RE HIRING: SALES DIRECTOR

Seoul Playground | Trading Card Game (TCG) Retail

Are you passionate about sales, trading card games, and building a thriving community? Seoul Playground is looking for a driven and commercially minded

Sales Director

to lead our sales growth, develop strategic partnerships, and expand our presence in the TCG industry.

We specialise in Pokémon TCG, One Piece TCG, and Riftbound, serving collectors, competitive players, and TCG enthusiasts.

Key Responsibilities

• Sales Growth: Develop and execute sales strategies to achieve revenue and profitability targets.
• Business Development: Build relationships with distributors, suppliers, collectors, resellers, and strategic partners locally and internationally.
• Commercial Strategy: Identify new revenue streams, market opportunities, and business expansion initiatives.
• Inventory & Pricing: Work closely with the team on product sourcing, stock planning, pricing strategies, and market trends.
• Customer Relationships: Strengthen customer loyalty and develop long-term relationships with key clients and the TCG community.
• Events & Promotions: Drive sales through tournaments, card shows, exclusive product launches, and promotional campaigns.
• Team Leadership: Lead, motivate, and develop the sales team to achieve business objectives.

Requirements

• Proven experience in sales leadership, business development, or commercial management.
• Strong negotiation, communication, and relationship-building skills.
• Commercially savvy, with the ability to identify opportunities and drive business results.
• Independent, proactive, and comfortable working in a fast-paced retail environment.
• Knowledge of Pokémon TCG, One Piece TCG, Riftbound, or the collectibles industry is a strong advantage.
• An established network within the TCG or collectibles community would be an added advantage.

What We Offer

• An opportunity to shape the growth of an emerging TCG retail business.
• Exposure to international suppliers, distributors, and the collectibles market.
• A dynamic environment built around trading cards, collecting, and community.
• Competitive remuneration with performance-based incentives, commensurate with experience.

Location:

Balestier Plaza, Singapore

Seoul Playground - Play. Collect. Connect.