Sales Support & Coordinator

PLAY NATION PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Benefits offered by this job

Hands-on mentorship

Career growth

Fun workplace

Job summary

Play Nation Pte. Ltd. in Singapore is seeking a motivated Sales Coordinator to support local and export sales, ensuring smooth order processing, inventory alignment and client coordination.

You will work closely with the sales team, liaise with factories and customers, prepare export documentation, and help grow our presence in FMCG toy markets across the region.

Qualifications

• Minimum 3 years of experience in channel and account management, preferably within FMCG or toy industries in SG.
• Experience with export sales and distribution support is required.
• Strong communication and analytical skills.

Responsibilities

• Process and issue Purchase Orders
• Creation of SKUs for internal inventory system
• Manage invoices and performing payment checks
• Manage product list for local sales channels and for export sales
• Assisting with export orders, preparing CIPL for export orders and handling export testing reports requirement
• Liaise with clients and factories and coordinating shipments
• Supporting the Key Account Managers to check inventories, and ensure smooth communication between the Sales Manager and clients, addressing inquiries regarding payments, deliveries, and other concerns
• Other ad-hoc duties / administrative works required by the Sales team

Skills

Export sales

Channel management

Account management

P&L awareness

Data analysis

Communication

Autonomy

Growth mindset

Job description

Why Join Play Nation?

Play Nation isn't just a toy and games company - we're an award-winning, innovative team that has been bringing joy to families across Singapore and beyond since 2009. With over 100 passionate employees and a growing global footprint, we are on a mission to inspire creativity, fairness, and fun in everything we do.

We believe in "Free of Boredom" - a workplace where no two days are the same, where your ideas matter, and where you can build a career that's as exciting as the products we sell.

We are now looking for a Sales Coordinator (Local & Export who wants to grow with us - not just fill a role, but build a future.

Your Role

We are seeking a motivated Sales Coordinator to join our dynamic team in the toys distribution industry. This mid-level role is ideal for professionals with 3 years+ of prior experience in export sales and distribution support. You will play a key role in ensuring smooth export sales operations, supporting the internal sales team, and maintaining strong relationships with internal/external clients and partners.

Key Responsibilities

• Process and issue Purchase Orders
• Creation of SKUs for internal inventory system
• Manage invoices and performing payment checks
• Manage product list for local sales channels and for export sales,
• Assisting with export orders, preparing CIPL for export orders and handling export testing reports requirement
• Liaise with clients and factories and coordinating shipments
• Supporting the Key Account Managers to check inventories, and ensure smooth communication between the Sales Manager and clients, addressing inquiries regarding payments, deliveries, and other concerns
• Other ad-hoc duties / administrative works required by the Sales team

What We Are Looking For

• Experience : Minimum 3 years of relevant experience in channel and account management, preferably within FMCG, Branded Retail, or the Toy industry in SG.
• Retail Mastery : A solid understanding of retail operations, merchandising standards, and the consumer journey within physical retail environments.
• Analytical Approach : Proven ability to run P&L, track trade spend and translate data into structured business reviews.
• Communication : Clear, structured communicator comfortable presenting insights and strategies to both partners and senior management.
• Autonomy : A proactive, self-motivated attitude with the ability to work independently while navigating a complex regional organization.
• Adaptability : Change-readiness with a "growth mentality," seeing market shifts as opportunities for innovation.

What We Offer (Beyond the Salary)

• A supportive, non-bureaucratic culture - We move fast, we listen, and we value initiative.
• Career growth - As we expand, so will your opportunities. Many of our leaders started in roles like this one.
• Hands-on mentorship - You'll work directly with experienced managers who want to see you succeed.
• Fun workplace - Yes, we play games. Yes, we laugh. But we also work hard and take pride in what we build.
• Fair & equitable treatment - We are committed to integrity, fairness, and transparency in everything we do.