Sales, Digital Marketing & E-Commerce Executive / Lead

BGC Group Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

BGC Group Pte Ltd is partnering with Coway to recruit a hands-on Digital Marketing & E-commerce Specialist for managing online sales, lead conversion, and omni-channel campaigns. The role focuses on optimizing ROI across digital channels and coordinating with performance marketing partners to drive growth.

The ideal candidate has at least three years of experience in digital marketing and e-commerce, with hands-on experience on major marketplaces and content localization.

Qualifications

• Minimum 3 years of experience in digital marketing and e-commerce or online sales conversion.
• Experience in SEO/SEM, paid advertising, social media growth and content planning.
• Strong ability to analyse marketing KPIs and optimise campaigns based on ROI.
• Hands-on experience with Shopee and Lazada Seller Centres, or similar platforms.
• Comfortable managing both strategic planning and day-to-day execution.
• Experience in consumer electronics, home appliances or retail is preferred.

Responsibilities

• Manage online marketing channels to improve marketing ROI and lead conversion.
• Lead digital marketing and brand communications (70%) and online sales operations (30%).
• Monitor inbound inquiries via website and social channels and convert leads into sales.
• Manage ecommerce marketplaces and brand mall operations.
• Set up and execute digital sales campaigns and platform promotions to optimize conversion rates.

Skills

Digital marketing

E-commerce

SEO/SEM

Paid advertising

Social media growth

Content planning

Tools

Shopee Seller Centre

Lazada Seller Centre

Job description

Main Responsibilities:

You are tasked to managing online sales, lead conversion, e-commerce platforms, social media, content and performance marketing campaigns to improve marketing ROI and Leads Conversion. Ideal for a hands-on marketer with at least three years’ relevant experience in digital marketing and e-commerce.

The baseline workload weighting is structured as follows: 70 % on Digital Marketing & Brand Communications followed by 30 % on Online Sales Operations

Key Duties

Digital Marketing & Brand Communications ( 70% )

• Manage organic content creation, scheduling, and community management for oicial brand channels (Meta, Instagram, TikTok) to drive digital traic, user engagement, and premium brand awareness.

• Direct and collaborate closely with external performance marketing agencies to support SEO/SEM, paid search, and conversion focused ad campaigns to maximize marketing ROI.

• Support front-end visual storytelling and UI/UX optimization for the e-mall. Design and localize digital assets such as store banners, social media collaterals, and landing pages using design tools (Canva, Photoshop, Capcut, etc.).

• Align digital marketing efforts with offline touchpoints (roadshows, retail stores) to optimize the "Research Online, Purchase Offline" customer acquisition journey.

Online Sales Operations & Lead Conversion ( 30% )

• Proactively monitor and respond to inbound inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and various social media communication channels; actively convert incoming leads into sales using consultative communication.

• Manage the back-end operations of Coway's active ecommerce marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall.

• Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive digital revenue growth.

Requirements:

• Minimum 3 years of experience in digital marketing and e-commerce or online sales conversion.

• Experience in SEO/SEM, paid advertising, social media growth and content planning.

• Strong ability to analyse marketing KPIs and optimise campaigns based on ROI.

• Hands-on experience with Shopee and Lazada Seller Centres, or similar platforms.

• Comfortable managing both strategic planning and day-to-day execution.

• Experience in consumer electronics, home appliances or retail is preferred.