SALES & MARKETING EXECUTIVE

Coway Engineering & Marketing Pte Ltd; Singapore; On-site; SGD 61,000 - 100,000; Full time

Job summary

Coway Engineering & Marketing Pte Ltd is restructuring its baseline workload, with Online Sales Operations accounting for 20-30% and Digital Marketing & Brand Communications for 70-80%. Online Sales covers inbound lead CRM management, ecommerce channel operations, and online promotions; Digital Marketing handles social media, performance marketing, storefront design, and ROPO omnichannel support.

The roles emphasize driving digital revenue growth through optimized campaigns, engaging content,

Responsibilities

• Inbound Lead & CRM Management: Proactively monitor and respond to inbound inquiries generated via various channels; actively convert leads into sales.
• E-Commerce Channel Operations: Manage back-end operations of Coway's active ecommerce marketplaces and the official brand mall, ensuring inventory sync, pricing, and SLA.
• Online Sales Promotions: Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive revenue.
• Social Media & Content Strategy: Manage organic content creation, scheduling, and community management for official brand channels to drive digital traffic and brand awareness.
• Performance Marketing Coordination: Collaborate with external agencies to support SEO/SEM, paid search, and conversion-focused campaigns to maximize ROI.
• DTC Storefront & Asset Design: Support UI/UX optimization for the e-mall; design and localize assets such as banners, social collaterals, and landing pages using Canva, Photoshop, Capcut, etc.
• Omnichannel (ROPO) Support: Align digital marketing with offline touchpoints to optimize the Research Online, Purchase Offline journey.

Job description

The baseline workload weighting is structured as follows: Online Sales Operations (20 -

30%), Digital Marketing & Brand Communications (70 - 80%).

1. Online Sales Operations & Lead Conversion

Inbound Lead & CRM Management: Proactively monitor and respond to inbound

inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and

various social media communication channels; actively convert incoming leads into sales

using consultative communication.

E-Commerce Channel Operations: Manage the back‑end operations of Coway's active ecommerce

marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall.

Tasks include ensuring stable order fulfillment, accurate inventory synchronization, pricing

adjustments, listings optimization, and SLA compliance.

Online Sales Promotions: Set up and execute digital sales campaigns, exclusive online

voucher bundles, and platform‑specific promotions to optimize conversion rates and

drive digital revenue growth.

2. Digital Marketing & Brand Communications

Social Media & Content Strategy: Manage organic content creation, scheduling, and

community management for official brand channels (Meta, Instagram, TikTok) to drive

digital traffic, user engagement, and premium brand awareness.

Performance Marketing Coordination: Direct and collaborate closely with external

performance marketing agencies to support SEO/SEM, paid search, and conversion

focused ad campaigns to maximize marketing ROI.

DTC Storefront & Asset Design: Support front‑end visual storytelling and UI/UX

optimization for the e‑mall. Design and localize digital assets such as store banners, social

media collaterals, and landing page using design tools (Canva, Photoshop, Capcut, etc.).

Omnichannel (ROPO) Support: Align digital marketing efforts with offline touchpoints

(roadshows, retail stores) to optimize the "Research Online, Purchase Offline" customer

acquisition journey.