E-commerce Lead

LIGHT AVENUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

LIGHT AVENUE PTE. LTD. is seeking a proactive E-commerce Lead to grow our online business across our website and marketplace platforms.

You will oversee website development, product management, CRM automation, and online sales performance while collaborating with Marketing, Retail, Procurement, and Operations teams. The role requires hands-on experience with Shopify or WordPress (WooCommerce), Klaviyo, analytics, and marketplace operations, plus strong data-driven decision making to improve

Qualifications

• Minimum 3 years of experience in an e-commerce or digital commerce role.
• Experience managing Shopify or WordPress websites.
• Familiarity with Klaviyo or similar CRM platforms.
• Experience with wireframing, development coordination, and campaign execution.
• Knowledge of product catalogue management and marketplace operations.
• Basic design skills using Canva or Photoshop.
• Proficient in Google Analytics and data interpretation.
• Strong communication and problem-solving skills.

Responsibilities

• Lead website planning, wireframing, enhancements, and ongoing development.
• Coordinate with developers to improve website functionality and user experience.
• Manage monthly website campaigns, landing pages, and promotional content.
• Ensure accurate product listings, pricing, inventory, and information.
• Manage CRM workflows and customer journeys using Klaviyo.
• Monitor and optimise website performance using analytics and e-commerce metrics.
• Manage online marketplaces including Shopee and Lazada.
• Support digital merchandising and optimise product presentation.
• Create basic marketing visuals and banners using design tools.
• Work with cross-functional teams to improve customer experience and online sales.
• Prepare regular reports and recommend improvements based on data.
• Perform other e-commerce and digital operations duties as assigned.

Skills

E-commerce management

Shopify WooCommerce

Klaviyo

Google Analytics

Tools

Shopify

WooCommerce

Klaviyo

Canva

Job description

About the role

We are looking for a proactive and hands-on E-commerce Lead to manage and grow our online business across our website and marketplace platforms. You will oversee website development, product management, digital campaigns, CRM automation, and online sales performance while working closely with our Marketing, Retail, Procurement, and Operations teams.

Key responsibilities

• Lead website planning, wireframing, enhancements, and ongoing development.
• Coordinate with developers to improve website functionality and user experience.
• Manage monthly website campaigns, landing pages, and promotional content.
• Ensure accurate and timely product listings, pricing, inventory, and product information.
• Manage CRM workflows and customer journeys using platforms such as Klaviyo, integrated with Shopify or WordPress (WooCommerce).
• Monitor and optimise website performance using analytics and key e-commerce metrics.
• Manage online marketplaces (e.g. Shopee, Lazada) including campaigns, promotions, product listings, and sell-through performance.
• Support digital merchandising and optimise product presentation across online platforms.
• Create basic marketing visuals and website banners using design tools.
• Work closely with cross-functional teams to improve customer experience and online sales.
• Prepare regular reports and recommend improvements based on data and market trends.
• Perform other e-commerce and digital operations duties as assigned.

Requirements

• Minimum 3 years of experience in an e-commerce or digital commerce role.
• Experience managing Shopify or WordPress (WooCommerce) websites.
• Familiarity with Klaviyo or similar CRM/email marketing platforms.
• Experience with website wireframing, development coordination, and campaign execution.
• Strong knowledge of product catalogue management and marketplace operations.
• Basic design skills using Canva, Photoshop, or similar software.
• Comfortable using Google Analytics and interpreting marketing and sales data.
• Highly organised, detail-oriented, and able to manage multiple projects.
• Strong communication and problem-solving skills.
• Experience in the retail, home furnishing, lighting, sanitaryware, or renovation industry is an advantage.
• Knowledge of SEO, UX/UI principles, and basic HTML/CSS is a plus.