Digital eCommerce Sales Executive

BAN LEONG TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Ban Leong Technologies Pte. Ltd. seeks a Sales Executive, Digital Channel to drive online revenue through campaign execution, store optimization, and cross-functional collaboration. You will manage product listings and digital ads, analyze performance, and coordinate with KAMs, marketing, and product teams.

The role emphasizes e-commerce, analytics, and cross-team coordination to grow online sales across platforms and optimize ROAS.

Qualifications

• Diploma or Bachelor's Degree in Business, Marketing, Digital Marketing, or a related field.
• Fresh graduates are welcome to apply; candidates with 1–3 years of experience in eCommerce, digital sales, online marketplace management, or digital marketing will have an advantage.
• Experience managing eCommerce platforms such as Shopee, Lazada, TikTok Shop, Amazon, or other online marketplaces is advantageous.
• Familiarity with digital advertising tools and analytics platforms.
• Strong analytical and problem-solving skills, with the ability to interpret sales and campaign data.

Responsibilities

• Execute online sales campaigns, product launches, promotions, and new product listings to drive revenue growth and brand visibility.
• Coordinate with the Design Team to develop engaging campaign visuals and digital marketing assets.
• Track, analyze, and report campaign performance metrics to identify successful initiatives and improvement opportunities.
• Work closely with platform partners and key stakeholders to maximize campaign effectiveness.
• Maintain accurate and up-to-date product information across all online sales platforms.
• Optimize product listings, content, and store presentation to enhance customer experience and conversion rates.
• Manage and improve digital advertising performance, ensuring efficient advertising spend and strong Return on Ad Spend (ROAS).
• Monitor store analytics and sales data to identify bottlenecks and implement continuous improvements.
• Ensure compliance with platform policies, maintain account health, and drive customer engagement initiatives.
• Use of AI tools to generate and support short-form video content for the platform
• Develop and execute demand generation plans to achieve sales and revenue objectives.
• Collaborate with platform Key Account Managers (KAMs), marketing teams, and business partners to maximize sales opportunities.
• Work closely with the Product Team to identify and prioritize products that align with market trends and customer demand.
• Prepare regular sales performance reports, forecasts, and business insights to support decision-making.
• Identify new growth opportunities and recommend strategies to improve online sales performance.

Job description

We are looking for a dynamic and results-driven Sales Executive, Digital Channel to support the growth of our online business. In this role, you will be responsible for driving sales performance across digital platforms through effective campaign execution, online store optimization, and data-driven marketing initiatives.

The ideal candidate is passionate about e-commerce, digital marketing, and online sales performance, with strong analytical and coordination skills to work effectively across multiple teams.

Key Responsibilities:

Campaign Management & Promotion

• Execute online sales campaigns, product launches, promotions, and new product listings to drive revenue growth and brand visibility.
• Coordinate with the Design Team to develop engaging campaign visuals and digital marketing assets.
• Track, analyze, and report campaign performance metrics to identify successful initiatives and improvement opportunities.
• Work closely with platform partners and key stakeholders to maximize campaign effectiveness.

Online Store Management & Optimization

• Maintain accurate and up-to-date product information across all online sales platforms.
• Optimize product listings, content, and store presentation to enhance customer experience and conversion rates.
• Manage and improve digital advertising performance, ensuring efficient advertising spend and strong Return on Ad Spend ("ROAS").
• Monitor store analytics and sales data to identify bottlenecks and implement continuous improvements.
• Ensure compliance with platform policies, maintain account health, and drive customer engagement initiatives.
• Use of AI tools to generate and support short-form video content for the platform

Sales Growth & Revenue Generation

• Develop and execute demand generation plans to achieve sales and revenue objectives.
• Collaborate with platform Key Account Managers (KAMs), marketing teams, and business partners to maximize sales opportunities.
• Work closely with the Product Team to identify and prioritize products that align with market trends and customer demand.
• Prepare regular sales performance reports, forecasts, and business insights to support decision-making.
• Identify new growth opportunities and recommend strategies to improve online sales performance.

Requirements:

• Diploma or Bachelor's Degree in Business, Marketing, Digital Marketing, or a related field.
• Fresh graduates are welcome to apply; candidates with 1–3 years of experience in eCommerce, digital sales, online marketplace management, or digital marketing will have an advantage.
• Experience managing eCommerce platforms such as Shopee, Lazada, TikTok Shop, Amazon, or other online marketplaces is advantageous.
• Familiarity with digital advertising tools and analytics platforms.
• Strong analytical and problem-solving skills, with the ability to interpret sales and campaign data.