Sales Admin Executive — Convert Enquiries to Orders

SOFNADE CATERING PTE. LTD.; Singapore; On-site; SGD 28,000 - 30,000; Full time

Benefits offered by this job

Monthly sales incentives

13th-month Annual Wage Supplement

Staff meals provided

Haircut allowance

Birthday leave

Birthday angbao

Training on catering packages, menus &

Sales procedures

Career growth opportunities within a

Job summary

Sofnade Catering Pte Ltd is seeking a proactive Sales Admin Executive in Admiralty, North Region. This role blends customer-facing sales with administration, managing enquiries, quoting, and converting leads into confirmed orders.

You will coordinate with operations, kitchen and accounts, ensuring accurate event details and timely communications. The position is full-time with a salary of $2,500 to $2,700 per month, plus monthly sales incentives.

Qualifications

• Customer-focused, proactive and confident in following up with potential customers.
• Able to communicate clearly in conversational and written English.
• Comfortable speaking with customers through WhatsApp and phone calls.
• Sales-minded and motivated to convert enquiries into confirmed orders.
• Organized, responsible and attentive to details.
• Able to manage multiple enquiries and tasks without missing follow-ups.
• Basic computer skills, including Microsoft Office, email and online systems.
• Able to work independently and take ownership of assigned enquiries.
• Positive attitude and willingness to learn about our menus and catering services.

Responsibilities

• Respond promptly and professionally to customer enquiries through WhatsApp, phone calls, email and other sales channels.
• Understand each customer’s event requirements, budget, number of guests and preferred menu.
• Recommend suitable catering packages, menus and add-ons based on the customer’s needs.
• Prepare and send quotations accurately and promptly.
• Actively follow up on quotations and pending enquiries to convert them into confirmed orders.
• Build good relationships with customers and provide a positive experience from enquiry to order confirmation.
• Suggest suitable upgrades, additional food stations or add-ons where appropriate.
• Maintain proper records of enquiries, follow-ups, confirmed orders and lost sales.
• Coordinate order details with the operations, kitchen and accounts teams.
• Prepare and print menus, event documents, order summaries and other required materials.
• Ensure special requests, dietary requirements and event instructions are properly recorded and communicated.
• Support e-invoicing and maintain accurate supporting documents.
• Assist the accounts team with invoice preparation and documentation.
• Follow up professionally with customers on deposits and outstanding payments.
• File and organize quotations, invoices, purchase orders and customer documents.

Skills

Customer service

Sales follow-up

Communication

Microsoft Office

Tools

Microsoft Office

Job description

Sofnade Catering Pte Ltd is seeking a proactive Sales Admin Executive in Admiralty, North Region. This role blends customer-facing sales with administration, managing enquiries, quoting, and converting leads into confirmed orders.

You will coordinate with operations, kitchen and accounts, ensuring accurate event details and timely communications. The position is full-time with a salary of $2,500 to $2,700 per month, plus monthly sales incentives.