Sales Admin

SOFNADE CATERING PTE. LTD.; Singapore; On-site; SGD 28,000 - 30,000; Full time

Benefits offered by this job

Monthly sales incentives

13th-month Annual Wage Supplement

Staff meals provided

Haircut allowance

Birthday leave

Birthday angbao

Training on catering packages, menus &

Sales procedures

Career growth opportunities within a

Job summary

Sofnade Catering Pte Ltd is seeking a proactive Sales Admin Executive in Admiralty, North Region. This role blends customer-facing sales with administration, managing enquiries, quoting, and converting leads into confirmed orders.

You will coordinate with operations, kitchen and accounts, ensuring accurate event details and timely communications. The position is full-time with a salary of $2,500 to $2,700 per month, plus monthly sales incentives.

Qualifications

• Customer-focused, proactive and confident in following up with potential customers.
• Able to communicate clearly in conversational and written English.
• Comfortable speaking with customers through WhatsApp and phone calls.
• Sales-minded and motivated to convert enquiries into confirmed orders.
• Organized, responsible and attentive to details.
• Able to manage multiple enquiries and tasks without missing follow-ups.
• Basic computer skills, including Microsoft Office, email and online systems.
• Able to work independently and take ownership of assigned enquiries.
• Positive attitude and willingness to learn about our menus and catering services.

Responsibilities

• Respond promptly and professionally to customer enquiries through WhatsApp, phone calls, email and other sales channels.
• Understand each customer’s event requirements, budget, number of guests and preferred menu.
• Recommend suitable catering packages, menus and add-ons based on the customer’s needs.
• Prepare and send quotations accurately and promptly.
• Actively follow up on quotations and pending enquiries to convert them into confirmed orders.
• Build good relationships with customers and provide a positive experience from enquiry to order confirmation.
• Suggest suitable upgrades, additional food stations or add-ons where appropriate.
• Maintain proper records of enquiries, follow-ups, confirmed orders and lost sales.
• Coordinate order details with the operations, kitchen and accounts teams.
• Prepare and print menus, event documents, order summaries and other required materials.
• Ensure special requests, dietary requirements and event instructions are properly recorded and communicated.
• Support e-invoicing and maintain accurate supporting documents.
• Assist the accounts team with invoice preparation and documentation.
• Follow up professionally with customers on deposits and outstanding payments.
• File and organize quotations, invoices, purchase orders and customer documents.

Skills

Customer service

Sales follow-up

Communication

Microsoft Office

Tools

Microsoft Office

Job description

Sales Admin Executive (Sales-Focused Role)

Admiralty, North Region

Client & Sales Administration (Administration & Office Support)

Full time

$2,500 – $2,700 per month

Sales Admin Executive

Sales-Focused Customer Enquiry & Order Coordination Role

Sofnade Catering Pte Ltd
Admiralty, North Region
Full-Time
Salary: $2,500 to $2,700 per month + monthly sales incentives!

About Sofnade Catering

Sofnade Catering is a growing catering company providing live food stations, buffets, bentos and event catering services for corporate clients, schools, weddings and private events.

We are looking for a proactive and customer-focusedSales Admin Executiveto manage incoming enquiries, follow up with potential customers and convert enquiries into confirmed orders.

This is not a purely administrative position. You must be comfortable speaking with customers, recommending suitable packages and actively following up to close sales.

Key Responsibilities

Sales Enquiries and Customer Follow-Up

Respond promptly and professionally to customer enquiries through WhatsApp, phone calls, email and other sales channels

Understand each customer’s event requirements, budget, number of guests and preferred menu

Recommend suitable catering packages, menus and add-ons based on the customer’s needs

Prepare and send quotations accurately and promptly

Actively follow up on quotations and pending enquiries to convert them into confirmed orders

Build good relationships with customers and provide a positive experience from enquiry to order confirmation

Suggest suitable upgrades, additional food stations or add-ons where appropriate

Maintain proper records of enquiries, follow-ups, confirmed orders and lost sales

Sales and Order Administration

• Ensure confirmed orders contain complete and accurate event information

• Coordinate order details with the operations, kitchen and accounts teams

• Prepare and print menus, event documents, order summaries and other required materials

• Ensure special requests, dietary requirements and event instructions are properly recorded and communicated

• Support e-invoicing and maintain accurate supporting documents

Accounts and General Administration

• Assist the accounts team with invoice preparation and documentation

• Follow up professionally with customers on deposits and outstanding payments

• File and organize quotations, invoices, purchase orders and customer documents

• Provide general administrative support when required

What We Are Looking For

• Customer-focused, proactive and confident in following up with potential customers

• Able to communicate clearly in conversational and written English

• Comfortable speaking with customers through WhatsApp and phone calls

• Sales-minded and motivated to convert enquiries into confirmed orders

• Organized, responsible and attentive to details

• Able to manage multiple enquiries and tasks without missing follow-ups

• Basic computer skills, including Microsoft Office, email and online systems

• Able to work independently and take ownership of assigned enquiries

• Positive attitude and willingness to learn about our menus and catering services

Previous experience in sales administration, customer service, telesales, hospitality, events or catering is an advantage. Training will be provided.

Working Hours

• Monday to Friday

• 8:30am to 5:30pm

• Five-day work week

• No regular overtime required

• Work location: Admiralty

Salary and Benefits

• Basic salary of$2,500 to $2,700 per month, depending on experience

• Monthly sales incentives upon achieving targets

• 13th-month Annual Wage Supplement

• Staff meals provided

• Haircut allowance

• Birthday leave

• Birthday angbao

• Training on catering packages, menus and sales procedures

• Career growth opportunities within a growing company

• Supportive and positive working environment

Suitable Candidates

This position is suitable for someone who enjoys communicating with customers, following up on enquiries and seeing an enquiry turn into a confirmed order.

Candidates who prefer a purely back-office administrative role without customer follow-up or sales responsibilities may not be suitable for this position.