Retail Sales Executive

AWS Europe; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

AWS Europe is entering the Singapore market and seeks a hungry, highly driven sales hunter to build robust retail and wholesale channels from scratch and scale into a key commercial leader as the company grows. You will secure shelf space and partnerships with major consumer electrical retailers, drive stationery distribution, pitch enterprise contracts, and lead in-store promotions to boost turnover.

This role requires a Diploma/Bachelor and 4–6 years of sales experience in appliances or

Qualifications

• Diploma or Bachelor's in business/related field.
• 4–6 years sales and account management in appliances or stationery.
• Proven record opening new retail doors and closing supply agreements.
• Knowledge of Singapore retail terms, rebates, and compliance.
• Strong negotiation and formal communication skills.

Responsibilities

• Expand appliance retail channel: secure shelf space, displays, partnerships.
• Drive wholesale stationery distribution across bookstore networks.
• Pitch and secure bulk enterprise contracts and tenders.
• Prospect institutional supply tenders and school procurement panels.
• Execute in-store promotions to boost product turnover.

Skills

Hunter mentality

Negotiation

Account management

Communication skills

Education

Bachelor's degree in Business / Marketing / Supply Chain

Job description

We are a dynamic new player entering the Singapore market, focused on establishing our footprint across home appliances, Luggage & Bags, FMCG & stationery. We are seeking a hungry, highly driven sales hunter who is eager to break new ground, build robust retail and wholesale channels from scratch, and scale into a key commercial leader as the company grows.

Key Responsibilities

• Appliance Retail Channel Expansion: Secure shelf space, floor displays, and distribution partnerships across major consumer electrical retail chains, home appliance superstores, and hypermarket electrical aisles.
• Stationery & Commercial Distribution: Drive wholesale distribution of office and student stationery across major retail bookstore networks, educational suppliers, and neighborhood commercial outlets.
• Corporate & Commercial B2B Sales: Pitch and secure bulk enterprise contracts for household appliances (e.g., corporate welfare gifts, staff pantry fit-outs, property developer furnishing packages) and contracted corporate office supply tenders.
• Institutional & School Procurement: Prospect and participate in commercial institutional supply tenders, bulk educational purchasing agreements, and corporate procurement panels.
• Promotional Campaign Execution: Partner with retail accounts to implement high-impact in-store visual merchandising, end-cap displays, and seasonal promotional bundles to drive product turnover.

Qualifications & Requirements

• Minimum Diploma or Bachelor’s Degree in Business Administration, Marketing, Supply Chain/Commerce, or a related field.
• At least 4 to 6 years of solid sales and account management experience within household electronic appliances, small domestic appliances (SDA), consumer hardlines, or stationery/commercial supplies.
• A tenacious hunter profile with proven success in opening new retail doors, pitching to enterprise purchasing managers, and closing high-volume supply agreements.
• Sound working knowledge of Singapore retail channel agreements, trading terms, rebate structures, and local appliance compliance standards (e.g., Safety Mark certifications).
• Strong verbal and written communication skills with the confidence to negotiate commercially sound terms with senior buyers.

Advantage: While your core focus is Household Electronic Appliances & Stationery, candidates with cross-category familiarity across our wider portfolio (travel bags, luggage, and home living) will hold a strong advantage.