Regional UA & Growth Strategist for Mobile Gaming

Blankzonet; Singapore; On-site; SGD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Ownership and autonomy

International exposure

Career growth

Collaborative environment

Job summary

Blankzonet in Singapore is seeking an experienced Regional Media Strategy & User Acquisition Specialist to drive UA across international markets and optimise advertising performance for our mobile gaming portfolio.

You will lead regional UA strategies, manage budgets across Meta, Google, TikTok and others, analyse campaigns with CPI, CPA, ROAS and LTV, and collaborate with marketing and game ops to support launches and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 5+ years in user acquisition, performance marketing, digital advertising, or media buying.
• Experience in gaming/mobile gaming industry preferred.
• Proven hands-on with Meta Ads (Facebook/Instagram) campaigns.
• Experience with Google Ads, TikTok Ads, AppLovin, Unity Ads, ironSource.
• Strong understanding of CPI, CPA, ROAS, LTV, retention and conversions.
• Experience with AppsFlyer, Adjust or similar mobile attribution tools.
• Strong analytical and problem-solving skills; translate data into actions.
• Excellent communication and stakeholder management; cross-team collaboration.
• Knowledge of international advertising markets and mobile gaming trends.

Responsibilities

• Develop and execute regional UA strategies across international markets.
• Conduct market research and competitor analysis to identify growth opportunities.
• Evaluate media platforms, channels, and audience segments for effective strategies.
• Plan and allocate advertising budgets to maximise ROI.
• Monitor trends in mobile gaming advertising to improve acquisition performance.
• Set up, manage, and optimise paid UA campaigns on Meta, Google, TikTok, and more.
• Analyse campaign results using CPI, CPA, ROAS, LTV, retention, and conversions.
• Run A/B tests on audiences, creatives, placements, and structures.
• Prepare performance reports with insights and recommendations.
• Collaborate with game ops, creative, and marketing teams on launches and updates.

Skills

Analytics

Strategic thinking

Budget management

Stakeholder management

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or a related discipline

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

ironSource

AppsFlyer

Adjust

Job description

Blankzonet in Singapore is seeking an experienced Regional Media Strategy & User Acquisition Specialist to drive UA across international markets and optimise advertising performance for our mobile gaming portfolio.

You will lead regional UA strategies, manage budgets across Meta, Google, TikTok and others, analyse campaigns with CPI, CPA, ROAS and LTV, and collaborate with marketing and game ops to support launches and growth.