Global Game UA Lead

Razer; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer is seeking a data-driven User Acquisition Lead to drive growth for its global game portfolio. You will plan, execute, and optimize UA campaigns across soft launches, launches, and live operations to meet growth targets.

Lead budget allocation, channel mix, and scaling strategies while collaborating with product, analytics, and creative teams to ensure alignment with game goals. Manage external agency relationships and deliver measurable ROI.

Responsibilities

• Own and lead the global user acquisition strategy across multiple game titles and markets.
• Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
• Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
• Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.
• Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
• Analyze marketing performance data and translate insights into actionable growth strategies.
• Develop dashboards and performance reports to track campaign efficiency and ROI.
• Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
• Manage relationships with external agencies, advertising partners, and marketing platforms.
• Ensure marketing initiatives are aligned with overall publishing and growth objectives.

Job description

Razer is seeking a data-driven User Acquisition Lead to drive growth for its global game portfolio. You will plan, execute, and optimize UA campaigns across soft launches, launches, and live operations to meet growth targets.

Lead budget allocation, channel mix, and scaling strategies while collaborating with product, analytics, and creative teams to ensure alignment with game goals. Manage external agency relationships and deliver measurable ROI.