Global Gaming UA Growth Lead

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer is seeking a data-driven User Acquisition Lead to drive scalable growth across its global game portfolio. You will plan, execute, and optimize UA campaigns supporting launches and ongoing live operations across multiple markets.

As the owner of the global UA strategy, you will allocate budgets, select channels, and scale performance based on CPI, LTV, ROAS, and growth targets. Collaboration with analytics, product and marketing teams is essential.

Responsibilities

• Lead the planning, execution, and optimization of user acquisition campaigns to support global game launches.
• Own and lead the global user acquisition strategy across multiple game titles and markets.
• Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
• Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
• Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
• Analyze marketing performance data and translate insights into actionable growth strategies.
• Develop dashboards and performance reports to track campaign efficiency and ROI.
• Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
• Manage relationships with external agencies, advertising partners, and marketing platforms.

Skills

User Acquisition

Campaign optimization

Job description

Razer is seeking a data-driven User Acquisition Lead to drive scalable growth across its global game portfolio. You will plan, execute, and optimize UA campaigns supporting launches and ongoing live operations across multiple markets.

As the owner of the global UA strategy, you will allocate budgets, select channels, and scale performance based on CPI, LTV, ROAS, and growth targets. Collaboration with analytics, product and marketing teams is essential.