Head of User Acquisition - Mobile Games (Remote)

traffic-pilots; Singapore; Remote; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Competitive salary

Career growth opportunities

Professional development opportunities

Corporate medical services

Team events & wellness programs

Equipment provided

Mental health support

Job summary

traffic-pilots is seeking a strategic Head of User Acquisition to lead the new department for mobile games and apps. You will craft and scale our UA strategy, manage multimillion-dollar budgets, and drive performance across channels while building a high-performing team.

The ideal candidate has 7+ years in UA/performance marketing, 3+ years in leadership, and deep expertise in Meta Ads, Google Ads, and UAC, with strong analytical and leadership skills.

Qualifications

• 7+ years of User Acquisition/Performance Marketing (mobile games & apps)
• 3+ years in leadership roles (Head of UA/Performance)
• Hands-on experience with Meta Ads, Google Ads, Google UAC
• Proven experience managing budgets of $1M+ per month
• Strong KPIs knowledge: CTR, CPA, ROAS, LTV, Retention
• Experience leading a team of 5+ specialists
• Willingness to complete a test assignment
• Strong analytical and leadership skills

Responsibilities

• Develop and execute UA strategy for mobile games and apps
• Manage performance budgets and scale acquisition channels (Meta + Google UAC, in-app traffic, networks)
• Define and optimize key metrics: CPA, ROAS, ROI, LTV, Retention
• Drive creative strategy development (video ads, banners, playable ads)
• Work with analytics platforms (AppsFlyer/Adjust), including cohort analysis and A/B testing
• Build and grow the User Acquisition team

Skills

Strategic leadership

User Acquisition strategy

Performance marketing

Budget management

Team leadership

Analytics & metrics

Cross-functional collaboration

English proficiency

Tools

Meta Ads

Google Ads

Google UAC

AppsFlyer/Adjust

In-app networks

Job description

traffic-pilots is seeking a strategic Head of User Acquisition to lead the new department for mobile games and apps. You will craft and scale our UA strategy, manage multimillion-dollar budgets, and drive performance across channels while building a high-performing team.

The ideal candidate has 7+ years in UA/performance marketing, 3+ years in leadership, and deep expertise in Meta Ads, Google Ads, and UAC, with strong analytical and leadership skills.