Regional Media Strategy & User Acquisition Specialist (Gaming)

Blankzonet; Singapore; On-site; SGD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Ownership and autonomy

International exposure

Career growth

Collaborative environment

Job summary

Blankzonet in Singapore is seeking an experienced Regional Media Strategy & User Acquisition Specialist to drive UA across international markets and optimise advertising performance for our mobile gaming portfolio.

You will lead regional UA strategies, manage budgets across Meta, Google, TikTok and others, analyse campaigns with CPI, CPA, ROAS and LTV, and collaborate with marketing and game ops to support launches and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 5+ years in user acquisition, performance marketing, digital advertising, or media buying.
• Experience in gaming/mobile gaming industry preferred.
• Proven hands-on with Meta Ads (Facebook/Instagram) campaigns.
• Experience with Google Ads, TikTok Ads, AppLovin, Unity Ads, ironSource.
• Strong understanding of CPI, CPA, ROAS, LTV, retention and conversions.
• Experience with AppsFlyer, Adjust or similar mobile attribution tools.
• Strong analytical and problem-solving skills; translate data into actions.
• Excellent communication and stakeholder management; cross-team collaboration.
• Knowledge of international advertising markets and mobile gaming trends.

Responsibilities

• Develop and execute regional UA strategies across international markets.
• Conduct market research and competitor analysis to identify growth opportunities.
• Evaluate media platforms, channels, and audience segments for effective strategies.
• Plan and allocate advertising budgets to maximise ROI.
• Monitor trends in mobile gaming advertising to improve acquisition performance.
• Set up, manage, and optimise paid UA campaigns on Meta, Google, TikTok, and more.
• Analyse campaign results using CPI, CPA, ROAS, LTV, retention, and conversions.
• Run A/B tests on audiences, creatives, placements, and structures.
• Prepare performance reports with insights and recommendations.
• Collaborate with game ops, creative, and marketing teams on launches and updates.

Skills

Analytics

Strategic thinking

Budget management

Stakeholder management

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or a related discipline

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

ironSource

AppsFlyer

Adjust

Job description

Blankzonet is the Singapore entity of a global mobile gaming company on a simple mission: to bring more fun and joy into people's lives through games.

We specialise in developing and publishing mobile games, with a portfolio spanning casual, puzzle, and other engaging gaming experiences. Our titles include Car Jam Loop, Wool Saga, Screw Sort 3D, and Car Jam 2.

As we continue expanding our international presence, our Singapore office plays an important role in supporting our global growth and market development.

We are looking for an experienced Regional Media Strategy & User Acquisition Specialist to drive user acquisition strategies, optimise advertising performance, and support the growth of our mobile gaming portfolio across international markets.

Key Responsibilities

• Develop and execute regional user acquisition (UA) strategies to support the growth and commercial objectives of our mobile gaming portfolio.
• Conduct market research, competitor analysis, and advertising trend assessments to identify growth opportunities across international markets.
• Evaluate advertising platforms, media channels, and audience segments to recommend effective media strategies.
• Plan and allocate advertising budgets across platforms and markets to maximise campaign effectiveness and return on investment.
• Monitor emerging trends in mobile gaming advertising and recommend opportunities to improve acquisition performance.
• Plan, execute, and optimise paid user acquisition campaigns across Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, and other relevant advertising platforms.
• Manage campaign setup, audience targeting, budget allocation, bidding strategies, and ongoing performance optimisation.
• Monitor campaign performance using key metrics such as CPI, CPA, ROAS, LTV, retention, and conversion rates.
• Conduct A/B testing across audiences, creatives, placements, and campaign structures to identify opportunities for improvement.
• Analyse campaign results and implement data-driven optimisation strategies to improve acquisition efficiency and scalability.

3. Performance Analysis & Reporting

• Track and evaluate advertising performance across multiple markets, channels, and campaigns.
• Analyse user acquisition data, player behaviour, and monetisation performance to identify opportunities for growth.
• Utilise mobile measurement and attribution platforms such as AppsFlyer or Adjust to assess campaign effectiveness.
• Prepare regular performance reports, highlighting key insights, trends, and recommendations for improvement.
• Translate advertising data into actionable strategies that support business growth and marketing objectives.
• Collaborate with creative, game operations, and marketing teams to develop advertising concepts aligned with target audiences and market trends.
• Provide performance insights and creative recommendations based on campaign results, competitor advertising, and player preferences.
• Support the development and testing of advertising creatives, including static images, videos, and playable advertisements.
• Work closely with internal stakeholders to align user acquisition strategies with game launches, updates, and monetisation objectives.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of relevant experience in user acquisition, performance marketing, digital advertising, or media buying.
• Prior working experience in the gaming industry is required, preferably within mobile gaming, game publishing, or game development companies.
• Proven hands‑on experience with Meta Ads (Facebook and Instagram) is required, including campaign setup, management, optimisation, and performance analysis.
• Experience managing campaigns on other advertising platforms such as Google Ads, TikTok Ads, AppLovin, Unity Ads, or ironSource
• Strong understanding of performance marketing metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rates.
• Experience with mobile attribution and analytics tools such as AppsFlyer, Adjust, or similar platforms.
• Demonstrated ability to develop advertising strategies, manage budgets, and optimise campaigns based on performance data.
• Strong analytical and problem‑solving skills, with the ability to interpret complex datasets and translate insights into actionable recommendations.
• Good understanding of international advertising markets, audience behaviour, and mobile gaming industry trends.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Prior experience working with leading digital advertising platforms, such as Meta or Google, or managing large‑scale advertising campaigns would be an added advantage.

What We Offer

• Competitive Compensation: An attractive remuneration package that recognises your experience, expertise, and contributions.
• Build and Shape: Take on a key role in shaping our regional user acquisition strategies, with opportunities to build processes, influence decisions, and make a meaningful impact as we expand.
• International Exposure: Work across diverse regional and global markets, gaining exposure to different advertising ecosystems, player behaviours, and market opportunities.
• Ownership and Autonomy: Take ownership of strategic initiatives and contribute directly to the growth and performance of our mobile gaming portfolio.
• Collaborative Environment: Work closely with cross‑functional teams across markets, exchanging ideas and driving initiatives together.
• Career Growth: Grow alongside our expanding Singapore operations, with opportunities to take on broader responsibilities as the business develops.

We regret to inform that only shortlisted candidates will be notified.