Global Paid Growth Marketing Lead

MEXC Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Ownership & Initiative

Learning Culture

Room to Grow

Global Collaboration

Job summary

MEXC Group in Singapore is seeking an experienced Performance Marketing Lead to develop and execute global paid media strategies that drive user acquisition and growth for our mobile app and platform.

You will manage and optimize campaigns across Google, Meta, Apple Search Ads and other sources; collaborate with regional teams; and use data-driven insights to improve ROAS, CPA and LTV while ensuring compliant ad delivery.

Qualifications

• Minimum 5 years of performance marketing or user growth experience.
• Hands-on mobile app paid acquisition experience.
• Familiar with major ad platforms (Google, Meta, Apple Search Ads).
• Solid understanding of mobile attribution; AppsFlyer/Adjust a plus.
• Strong analytical and collaboration skills.

Responsibilities

• Develop and execute global paid media strategies for user acquisition.
• Manage and optimize app growth channels (Google, Meta, Apple Search Ads, DSP, OEM, APK).
• Source new traffic channels and refine media mix to boost campaign performance.
• Drive data-driven optimization targeting ROAS, CPA and LTV.
• Navigate ad platform policies to ensure stable delivery.
• Understand iOS attribution (SKAdNetwork) and optimize growth.
• Collaborate with regional teams for localized growth.
• Partner with creative, brand and data teams to optimize funnels.

Skills

Performance marketing

User growth

Mobile attribution

Data-driven optimization

Communication

Tools

Google Ads

Meta Ads

Apple Search Ads

AppsFlyer

Adjust

Job description

MEXC Group in Singapore is seeking an experienced Performance Marketing Lead to develop and execute global paid media strategies that drive user acquisition and growth for our mobile app and platform.

You will manage and optimize campaigns across Google, Meta, Apple Search Ads and other sources; collaborate with regional teams; and use data-driven insights to improve ROAS, CPA and LTV while ensuring compliant ad delivery.