Regional SEO Specialist (LATAM, SEA) - Regional Brand & Growth Marketing

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A prominent e-commerce company is looking for an SEO Specialist to join their dynamic Marketing team in Singapore. This role involves tracking and analysing SEO performance across LATAM and SEA markets, conducting keyword research, and implementing data-driven strategies to enhance organic visibility. The ideal candidate will possess a Bachelor’s degree, be passionate about AI and SEO, and have strong analytical skills. You will collaborate with cross-functional teams to optimize content and monitor performance metrics. Join us to help shape the future of organic growth and drive impactful results.

Qualifications

• Bachelor’s degree and above.
• Passion for AI with experience or strong interest in applying AI tools.
• Prior SEO experience preferred, openness to learn is welcome.
• Strong critical thinking and analytical skills.

Responsibilities

• Track, analyse, report SEO performance across LATAM and SEA.
• Lead keyword research and content optimisation efforts.
• Conduct technical SEO audits and recommend improvements.
• Collaborate with local SEO teams for implementation.

Skills

Analytical skills

SEO knowledge

Curiosity and adaptability

Communication skills

Experience with AI tools

Education

Bachelor’s degree or above

Tools

Google Analytics (GA4)

Ahrefs

SEMRush

Google Search Console

ScreamingFrog

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Shopee SEO team is a dynamic, cross-functional group of specialists dedicated to driving organic growth on one of the largest e-commerce platforms. We play a strategic role by working at the intersection of content, product, and technology to ensure that Shopee remains highly visible and competitive in search engines.

Joining the Shopee SEO team means becoming part of an ambitious, collaborative, and impact-driven environment where your ideas are valued, your growth is supported, and your work directly contributes to the success of millions of users.

The SEO landscape is changing rapidly due to AI-driven search experiences such as AI Overviews and multimodal ranking systems. In this environment, we value candidates who combine foundational digital skills with curiosity, adaptability, and a strong interest in leveraging AI to shape the future of organic visibility. Whether you are an emerging SEO talent or someone passionate about AI-powered growth, we welcome you to help us build the next generation of search strategy across LATAM and SEA.

Job Description:

• Track, analyse, report, and present SEO performance across LATAM and SEA markets
• Lead hands‑on efforts in keyword research, expansion, and content optimisation
• Strategise organic traffic improvement plan for markets assigned
• Conduct technical SEO audits, site analysis, recommend and document on‑page improvements for logistics website (ad‑hoc). This will be liaised and discussed with the PM/dev.
• Develop clear improvement roadmaps and collaborate with local SEO team for implementation.
• Analyse competitor ranking keywords to identify new opportunities and strategies.
• Develop SOPs and performance dashboards to standardise tracking and reporting (post‑website launch).
• Utilise Google and Bing Webmaster Tools, Google Analytics (GA4), Google Search Console, Looker Studio, GTM, ScreamingFrog, Ahrefs, SEMRush, Google Keyword Planner, and/or Google Trends
• Drive measurable improvements in key performance indicators (organic search traffic, competitor traffic gap, AI Overview citations)
• Ability to translate complex data into clear, actionable insights and strategic next steps to reach our KPI

Requirements:

• Bachelor’sdegreeand above
• Passion for AI and emerging technologies, with a track record or strong interest in applying AI/LLM tools to solve problems or optimise workflows.
• Prior SEO experience is preferred, but newcomers with strong curiosity and a willingness to learn are welcome.
• Fast learner with a curious, experimental, and adaptive mindset; comfortable navigating ambiguity and fast‑changing search environments.
• Strong analytical and critical thinking skills, able to break down problems and generate actionable insights.
• Comfortable adopting and learning digital tools (SEO/analytics platforms, automation tools, AI research tools).
• Willingness to learn core SEO concepts such as keyword research, content optimisation, technical audits, and site performance monitoring.
• Strong communication skills and ability to work with cross‑functional teams (content, product, regional markets).
• Experience or interest in LATAM and SEA markets; Good written and verbal communication skills in Spanish to facilitate cross‑border discussions and collaborations