Regional Product Manager
Job Summary
Manage the relevant product category (Consumer Printer) in the area of Product Marketing to effectively ensure achievement of the business plans and other set targets
Responsible for managing and implementing marketing activities through research analysis, strategic planning and new product launch
To provide necessary marketing support to regional sales companies to ensure achievement of sales targets and other objectives
Key Accountabilities
- Work closely with regional sales companies to achieve sales and other set targets
- Monitor regional Sell-in/Sell-out/Sell-Through situation to ensure healthy sales and inventory situation
- Monitor market activities and market share data including competitors to derive appropriate market strategies
- Conduct market research and translate consumer and technology trends into sound business decisions
- Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments, influencing overall product road map
- Key person responsible for new product launch, including developing appropriate product and pricing strategy, working closely with internal stakeholders on product training and implementation of effective market communication to end-users
- Plan relevant support activities with effective return on investment on money spent
- Manage product life cycle from pre-launch to end of life
- Develop and adapt pricing strategy based on internal and external trends
- Formulate appropriate Go-To-Market strategies to support individual regional sales companies achieve business targets
Requirements
Job / Skills Competencies
- Analytical: Data driven and comfortable with numbers
- Effective Communication: Make regular presentations and working with regional sales companies
- Problem solving: Able to process and understand current situation, conduct individual fact finding and research, assess proposals received and make reasonable counterproposals if necessary
- Integrity and transparency: Entrust to manage confidential information relating to product, pricing, and budget
- Time conscious and self-disciplined: Able to complete the tasks on hand on time and independently
- Passionate about technology and IT products in general will be a plus
Critical Work Experience
- Ideally 1-2 years relevant experience in Printer/Consumer Electronics/IT Industry
Qualifications
- Ideally Degree in Marketing or any Business-related graduate program