Regional Product Executive

Epson Singapore; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading tech company in Singapore seeks a candidate to manage the Signage product category, driving growth and profitability through effective product lifecycle management and strategic marketing initiatives. The role requires at least 3 years in a supervisory role in a B2B environment and involves engagement with stakeholders and market analysis. A Degree in Business Administration is essential. Willingness to travel within the region is required.

Qualifications

• At least 3 years in a supervisory role managing people.
• Minimum 3 years in a B2B business setting.
• Minimum 2 years in product management or marketing.

Responsibilities

• Lead the Signage product category for growth and profitability.
• Oversee regional product management to meet business objectives.
• Conduct market analysis and execute marketing plans.
• Manage inventory and financial operations for the product category.

Skills

Project Management

Market research

Stakeholder engagement

Data-driven Decision Making

Communication skills

Education

Degree in Business Administration

Diploma/Degree in Business or Marketing

Tools

PSI management

Budget planning

Job description

Job Summary

• Lead the Signage product category to achieve growth, profitability and sustainability. This role oversees the full product lifecycle, ensures strategic business practices, and drives marketing initiatives through research, planning and execution

Key Accountabilities

Product Strategy & Management

• Oversee regional product management to achieve business objectives, including sales, profitability, and long-term sustainability
• Manage the entire product lifecycle, ensuring alignment with market needs and regional business objectives

Process & Operational Excellence

• Establish and maintain structured processes to ensure a professional and strategic approach to business activities within the product category

Market Research & Marketing Execution

• Conduct market analysis and competitive benchmarking to inform product positioning and marketing plans to help growth within the product category
• Lead regional sales & marketing initiatives, including collaborations with third-party media partners, ensuring timely execution and impactful results to maximize ROI

Stakeholder Engagement & Training

• Partner with industry professionals, including colour specialists and solution providers, to deliver workshops and training sessions that enhance product adoption and boost sales across the region

Inventory & Financial Management

• Oversee PSI (Purchase, Sales & Inventory) across the region to optimize stock levels and ensure timely product availability
• Plan and ensure timely execution of Advertising & Promotion budgets efficiently to maximize market impact

Marketing & Channel Development

• Develop strategies to increase product sales by working with local Epson sales subsidiaries to build new & review the channel's performance, and conducting monthly PDCA reviews
• Collaborate with local teams and partners to implement channel development plans effectively

Key Job Requirements

Job / Skills Competencies

• Hard skills - Project Management; Able to relate with various stakeholders

Technical & Business Skills

• Strong understanding of market research, competitive analysis, and channel development
• Proficiency in PSI (Purchase, Sales & Inventory) management and budget planning

Leadership & Collaboration

• Ability to work across multiple markets and cultures, collaborating with local sales companies and external partners
• Skilled in stakeholder engagement, including conducting workshops and training sessions

Analytical & Strategic Thinking

• Data-driven decision-making with strong planning and execution capabilities

Communication

• Excellent verbal and written communication skills in English; additional regional languages are a plus

Mobility

• Willingness to travel within the region as required

Critical Work Experience

• At least 3 years performing a supervisory role (manage people); Minimum 3 years in B2B business setting
• Minimum 2 years in product management or marketing, with regional exposure preferred
• Proven track record in managing product lifecycles and driving sales & marketing activities across the Southeast Asia market

Qualifications

• Degree in Business Administration
• Diploma/Degree in Business or Marketing