Regional Associate Director Integrated Media

Publicis Groupe Singapore; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global marketing agency in Singapore is seeking an experienced Associate Director to lead media, partnerships, loyalty, and B2B initiatives for a prestigious hospitality brand across the APAC market. This role involves strategic planning, team management, and client relationships to ensure successful campaign execution. The ideal candidate should possess 6-8 years of media agency experience with a proven track record in regional campaign management and the ability to mentor a mid-sized team, contributing significantly to client satisfaction and business impact.

Qualifications

• 6-8 years of experience in a media agency, preferably with major regional client accounts.
• Proven experience in regional campaign management (SEA and APAC); China experience is a plus.
• Experience in mentoring and managing a mid-sized team.

Responsibilities

• Lead media, partnerships, loyalty and B2B for a global hospitality brand in APAC.
• Drive integrated campaign planning across digital and offline channels.
• Manage teams and allocate resources effectively.
• Build relationships with key client stakeholders.

Skills

Media planning and buying expertise

Strong analytical skills

Client communication skills

Leadership and mentoring

Cultural adaptability

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore – Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital‑first, data‑driven global practices that together help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family! If you are strong in delivering and developing exciting integrated media solutions while managing the day‑to‑day planning, buying, implementation, optimisation and reporting requirements to meet client objectives, we want to talk to you! The Associate Director role will lead Media, Partnerships, Loyalty and B2B for a global hospitality brand, for APAC markets, to drive strategic planning, execution and optimisation of campaigns across digital and offline channels. This role requires strong leadership, regional expertise, and the ability to collaborate across multiple teams and geographies. The Associate Director will ensure operational excellence, client satisfaction, and business impact for both the agency and client.

Key Responsibilities

• Strategic Leadership & Planning
• Lead the Media, Partnerships, Loyalty and B2B Pillar for a global hospitality brand for the APAC market.
• Drive integrated planning and activation across digital and offline channels.
• Oversee regional campaign planning and execution across SEA and APAC.
• Collaborate with Brand & Portfolio and Always‑On leads for synergy across pillars.
• Team Management & Resource Allocation
• Manage Managers and their respective teams (planners, local market teams, and offshore activation resources).
• Ensure effective resource allocation, identify workflow gaps, and implement process improvements.
• Mentor and develop team members to foster a high‑performance culture.
• Client Relationship Management
• Act as the primary escalation point for campaign matters within the pillar.
• Build strong relationships and communicate effectively with key client stakeholders.
• Cross‑Regional Collaboration
• Build partnership and collaboration with global teams across EMEA, LATAM, and CALA regions. Drive progress on joint initiatives and workstreams.
• Performance & Accountability
• Own the success of the pillar, measured by client satisfaction, team output, campaign performance, and business impact.
• Ensure synergy and cross‑learning between Brand, Portfolio and Luxury and Always‑On Performance teams.
• Monitor KPIs and deliver actionable insights.
• Innovation & Continuous Improvement
• Identify opportunities for innovation in media strategies and commercial partnerships.
• Recommend and implement workflow enhancements across all pillars.

Qualifications

• 6-8 years of experience in a media agency, preferably with prior experience working on major regional client accounts.
• Proven experience in regional campaign management (SEA and APAC); China experience is a plus.
• Experience in mentoring and managing a mid‑sized team.

Skills & Competencies

• Expertise in media planning and buying (digital and offline), with strong knowledge of APAC media landscape and regional nuances.
• Strong analytical skills to interpret data and drive insights. Proficiency in media analytics a plus.
• Ability to lead and inspire team, skilled in resource allocation and workflow optimisation. Strong problem‑solving and decision‑making capabilities.
• Excellent client‑facing communication skills, with the ability to manage cross‑functional and cross‑regional collaboration. Skilled at tailoring conversations to fit different client profiles.
• Highly organised, detail‑oriented and proactive. Comfortable working in a fast‑paced environment, and culturally sensitive / adaptable across diverse markets.