Regional ABM Manager for APAC Enterprise Demand

Fortinet Inc.; Singapore; On-site; SGD 115,000 - 192,000; Full time

Job summary

Fortinet Inc. is seeking a Regional ABM Manager to lead account-based marketing across enterprise accounts in Singapore/Manila and collaborate with sales and marketing to build demand and accelerate opportunities.

You will craft multi-channel campaigns, write compelling content, and apply a closed-loop approach to measure impact on revenue. The role emphasizes brand awareness, vertical market focus, and demand generation across IT security.

Qualifications

• 10+ years of marketing experience with 5+ years of ABM/enterprise demand generation in IT security.
• Proven track record with ABM programs and enterprise account teams.
• Vertical marketing experience required.
• Ability to leverage data and insights to optimize marketing plans.
• Experience in demand generation across email, digital, direct mail, events, webinars, etc.
• ABM software experience is a plus (6sense, Bombora, Madison Logic).
• Ability to collaborate effectively with cross-functional teams.
• Excellent verbal and written communications skills.
• Fluent English; another language is a plus.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop ABM plans for key accounts with defined personas and messaging.
• Create multi-touch campaigns including inbound/outbound tactics; manage 3rd party vendors.
• Lead annual integrated marketing plans and project manage regional campaigns with closed-loop measurement.
• Coordinate with BDR, Demand Gen, Mktg Ops, Field marketing and Sales for lead generation needs.
• Write content for campaigns and collateral.
• Create vertical-specific use cases and related collateral.
• Deploy campaigns across channels aligned to sales goals and influence buying decisions.
• Collaborate with content teams or agencies to produce targeted assets.
• Analyze programs, report results, and optimize future strategies.

Skills

ABM

Demand gen

Content writing

Data-driven

Cross-functional

Comms

Fluent English

Second lang.

Tools

6sense

Bombora

Madison Logic

Job description

Fortinet Inc. is seeking a Regional ABM Manager to lead account-based marketing across enterprise accounts in Singapore/Manila and collaborate with sales and marketing to build demand and accelerate opportunities.

You will craft multi-channel campaigns, write compelling content, and apply a closed-loop approach to measure impact on revenue. The role emphasizes brand awareness, vertical market focus, and demand generation across IT security.