Regional ABM Manager, APAC Growth (Singapore/Manila)

Fortinet Inc.; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Fortinet Inc. in Singapore is seeking a Regional ABM Manager to lead account-based marketing across enterprise accounts and accelerate revenue.

You will align with field marketing and sales to build multi-touch ABM plans, manage campaigns with vendors, and drive demand generation while crafting vertical use cases and personalized assets. You will collaborate with cross-functional teams to measure program effectiveness and optimize strategies for greater impact, including content creation and

Qualifications

• 10+ years of experience in marketing roles with 5+ years of related ABM, enterprise demand generation marketing experience in IT security.
• Proven track record with account-based marketing programs and experience working with enterprise account teams.
• Vertical marketing experience is a must.
• Ability to leverage data and insights in the development of and to continually optimize marketing plans.
• Successful history in developing and executing demand generation and pipeline-building marketing programs including: email, digital, direct mail, events, webinars and more.
• ABM Software experience is a plus (6sense, Bombora, Madison Logic).
• Ability to effectively work with cross-functional teams.
• Excellent verbal and written communications skills.
• Fluent English is a must and + one more language is a plus.
• Ability to work in a fast-paced business led environment.

Responsibilities

• Align with field marketing and sales to develop Account Based Marketing Plans for key accounts.
• Build integrated marketing plans with multi-touch programs and manage 3rd party vendors.
• Develop and execute an annual integrated marketing plan and manage regional campaigns.
• Coordinate with BDR, Demand Gen, Mktg Ops, Field marketing and Sales to determine lead generation needs.
• Write content for campaigns and collateral.
• Create vertical-specific use cases and collateral.
• Deploy campaigns across channels aligned to sales goals.
• Collaborate with content marketing teams or agencies to produce targeted assets.
• Perform program analysis, reporting and optimization to improve revenue.

Skills

ABM expertise

Demand generation

Enterprise marketing

Data-driven planning

Campaign management

Content writing

Cross-functional collaboration

English fluency

ABM software

6sense

Bombora

Madison Logic

Tools

6sense

Bombora

Madison Logic

Job description

Fortinet Inc. in Singapore is seeking a Regional ABM Manager to lead account-based marketing across enterprise accounts and accelerate revenue.

You will align with field marketing and sales to build multi-touch ABM plans, manage campaigns with vendors, and drive demand generation while crafting vertical use cases and personalized assets. You will collaborate with cross-functional teams to measure program effectiveness and optimize strategies for greater impact, including content creation and