Regional ABM Leader - SG & PH

Perception Point; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Fortinet is seeking a Regional ABM Manager to lead account-based marketing programs across enterprise accounts in the APAC region, including Singapore and Manila. You will collaborate with field marketing, sales, and demand-gen teams to drive pipeline, write compelling content, and develop vertical-specific use cases.

The role emphasizes multi-channel campaigns, data-driven optimization, and cross-functional partnership to accelerate opportunities while strengthening Fortinet's market presence

Qualifications

• 10+ years in marketing roles with 5+ years in ABM and enterprise demand generation.
• Proven ABM programs across IT/security verticals.
• Strong content development and cross-functional collaboration.

Responsibilities

• Align with field marketing and sales to develop ABM plans for key accounts.
• Build integrated multi-touch marketing plans including inbound/outbound tactics.
• Develop and execute annual integrated marketing plans with measurable ROI.
• Collaborate with BDR, Demand Gen, Mktg Ops, and Sales to determine lead generation needs.
• Create vertical-specific use cases and collateral.
• Deploy campaigns across channels to influence buyers.
• Work with content teams or agencies to produce targeted assets.
• Analyze programs and optimize strategies.

Skills

ABM strategy

Enterprise demand generation

Campaign planning

Cross-functional teamwork

Content writing

Fluent English

Bilingual advantage

Tools

6sense

Bombora

Madison Logic

Job description

Fortinet is seeking a Regional ABM Manager to lead account-based marketing programs across enterprise accounts in the APAC region, including Singapore and Manila. You will collaborate with field marketing, sales, and demand-gen teams to drive pipeline, write compelling content, and develop vertical-specific use cases.

The role emphasizes multi-channel campaigns, data-driven optimization, and cross-functional partnership to accelerate opportunities while strengthening Fortinet's market presence