Regional ABM Manager - Singapore/Philippines

Perception Point; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Fortinet is seeking a Regional ABM Manager to lead account-based marketing programs across enterprise accounts in the APAC region, including Singapore and Manila. You will collaborate with field marketing, sales, and demand-gen teams to drive pipeline, write compelling content, and develop vertical-specific use cases.

The role emphasizes multi-channel campaigns, data-driven optimization, and cross-functional partnership to accelerate opportunities while strengthening Fortinet's market presence

Qualifications

• 10+ years in marketing roles with 5+ years in ABM and enterprise demand generation.
• Proven ABM programs across IT/security verticals.
• Strong content development and cross-functional collaboration.

Responsibilities

• Align with field marketing and sales to develop ABM plans for key accounts.
• Build integrated multi-touch marketing plans including inbound/outbound tactics.
• Develop and execute annual integrated marketing plans with measurable ROI.
• Collaborate with BDR, Demand Gen, Mktg Ops, and Sales to determine lead generation needs.
• Create vertical-specific use cases and collateral.
• Deploy campaigns across channels to influence buyers.
• Work with content teams or agencies to produce targeted assets.
• Analyze programs and optimize strategies.

Skills

ABM strategy

Enterprise demand generation

Campaign planning

Cross-functional teamwork

Content writing

Fluent English

Bilingual advantage

Tools

6sense

Bombora

Madison Logic

Job description

Location: Singapore / Philippines (Manila)

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Regional ABM Manager to contribute to the success of our rapidly growing business.

Our ideal candidate is someone with the ability to build, execute and innovate account-based marketing programs by partnering with the broader marketing and sales teams to penetrate white space accounts, develop deep customer engagement, drive demand, and accelerate existing opportunities across enterprise accounts. This person will also be a key player in building strategic marketing programs and campaigns to drive brand awareness, thought leadership and demand generation for Fortinet's key verticals.

As a Regional ABM Manager, you will:

• Align closely with field marketing and sales to develop an Account Based Marketing Plans for key accounts: defining target persona within accounts, build messages that align to persona challenges and expected business outcomes, aligning stakeholders to deploy a multi-touch marketing plan.
• Build integrated marketing plans consisting of multi-touch programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of enterprise accounts.
• Be responsible for the development and execution of an annual integrated marketing plan as well as project management of regional campaigns from start to finish while ensuring there is a closed loop approach to planning, implementing, and measuring the effectiveness of all marketing campaigns in generating revenue.
• Work with BDR team, Demand Gen, Mktg Ops, Field marketing and Sales teams to determine lead generation requirements spanning multiple products and solutions.
• Have the ability to write content
• Drive the creation of vertical specific use cases and associated collateral.
• Deploy campaigns across various channels that align to sales goals and influence decision makers across the buyer’s journey.
• Work cross-functionally with content marketing teams and/or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.
• Do program Analysis, reporting and optimization – measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.

We Are Looking For:

An insightful and influential collaborator to join our team. We encourage you to apply for this position if you have the following qualities:

• 10 + years of experience in marketing roles with 5+ years of related ABM, enterprise demand generation marketing experience in the IT sector, preferably in IT security.
• Proven track record with account-based marketing programs and experience working with enterprise account teams.
• Vertical marketing experience a must.
• Ability to leverage data and insights in the development of and to continually optimize marketing plans.
• Successful history in developing and executing demand generation and pipeline-building marketing programs including: email, digital, direct mail, events, webinars and more.
• ABM Software experience a plus (6 sense, Bombora, Madison Logic).
• Ability to effectively work with cross-functional teams.
• Excellent verbal and written communications skills.
• Fluent English is a must and + one more language is a plus.
• Ability to work in a fast-paced business led environment.

Why Join Us:

At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well-being. Join us in bringing solutions that make a meaningful and lasting impact to our 660,000+ customers around the globe.

We will only notify shortlisted candidates.

Fortinet will not entertain any unsolicited resumes, please refrain from sending them to any Fortinet employees or Fortinet email aliases. Should any Agency submit any resumes to Fortinet, these resumes if considered, will be assumed to have been given by the Agency free of any related fees/charges.