PR & Events Leader: Global Brand Growth

the LEGO Group; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A global toy company is seeking a PR & Events specialist in Singapore. This role focuses on enhancing brand awareness and engagement through impactful events and media partnerships across Singapore and Malaysia. The ideal candidate will have solid PR experience and a strong grasp of the retail environment. Join us to leverage your skills in a dynamic role that influences brand engagement and consumer growth.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Qualifications

• Solid experience in PR, events, partnerships, or integrated marketing is essential.
• Strong understanding of the retail environment and omnichannel marketing.
• Ability to manage agencies, media, and partners effectively.

Responsibilities

• Drive brand awareness and engagement in Singapore and Malaysia.
• Develop effective PR communication plans for various activations.
• Lead event planning linked to brand activation calendars.

Skills

Solid experience in PR, events, partnerships, or integrated marketing

Strong understanding of the retail environment and omnichannel marketing

Proven track record in managing agencies, media, and partners

Experience in delivering high-impact events and brand activations

Strong commercial acumen

Strong collaboration skills

Job description

A global toy company is seeking a PR & Events specialist in Singapore. This role focuses on enhancing brand awareness and engagement through impactful events and media partnerships across Singapore and Malaysia. The ideal candidate will have solid PR experience and a strong grasp of the retail environment. Join us to leverage your skills in a dynamic role that influences brand engagement and consumer growth.