Pharma Brand Strategy Lead | Digital Campaigns & Growth

Novartis Pharma Schweiz; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Novartis Pharma Schweiz in Singapore seeks a Brand Manager to translate brand strategy into local and global tactical plans, and to lead cross-functional teams in driving high-impact campaigns across omnichannel channels.

The role focuses on ownership of budgets, forecasting and ROI, leveraging market insights to identify growth opportunities, and collaborating with Medical to address patient segment needs in a dynamic market.

Qualifications

• A university degree in life sciences, marketing, business or a related field.
• At least 2 years of brand management or marketing experience in the pharmaceutical industry.
• A strong understanding of pharma markets, customers and healthcare systems.
• A proven track record of building and delivering brand strategies and plans.
• Strong financial skills and experience managing budgets.
• Confidence leading across functions and managing stakeholders in a matrix organisation.
• A strategic, analytical and data-driven mindset.
• Experience using digital and AI tools in your day-to-day work.

Responsibilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans.
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix to maximise return on investment.
• Gather market and customer insights to spot new growth opportunities.
• Track brand performance and the external environment, and act quickly to stay on course.
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment.

Skills

Brand management

Marketing strategy

Stakeholder management

Data-driven mindset

Digital tools

Education

University degree in life sciences, marketing, business or related field

Tools

AI tools

Job description

Novartis Pharma Schweiz in Singapore seeks a Brand Manager to translate brand strategy into local and global tactical plans, and to lead cross-functional teams in driving high-impact campaigns across omnichannel channels.

The role focuses on ownership of budgets, forecasting and ROI, leveraging market insights to identify growth opportunities, and collaborating with Medical to address patient segment needs in a dynamic market.