Brand Manager - Hybrid Growth & Launch

SG04 (FCRS = SG004) Novartis Singapore Pte Ltd; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

Novartis Singapore Pte Ltd is seeking a Brand Manager to own brand strategy and execution, shaping strategy from local launch to real patient impact. You will work closely with local leadership, regional and global marketing, and Medical to turn customer insights into action that drives growth.

The role requires a university degree, minimum 2 years in pharma brand management, strong financial skills, and the ability to lead across functions in a matrix organisation.

Qualifications

• A university degree in life sciences, marketing, business or a related field.
• At least 2 years of brand management or marketing experience in the pharmaceutical industry.
• A strong understanding of pharma markets, customers and healthcare systems.
• A proven track record of building and delivering brand strategies and plans.
• Strong financial skills and experience managing budgets.
• Confidence leading across functions and managing stakeholders in a matrix organisation.
• A strategic, analytical and data-driven mindset.
• Experience using digital and AI tools in day-to-day work.

Responsibilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans.
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix to maximise return on investment.
• Gather market and customer insights to spot new growth opportunities.
• Track brand performance and the external environment, and act quickly to stay on course.
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment.

Education

University degree in life sciences, marketing, business or related field

Job description

Novartis Singapore Pte Ltd is seeking a Brand Manager to own brand strategy and execution, shaping strategy from local launch to real patient impact. You will work closely with local leadership, regional and global marketing, and Medical to turn customer insights into action that drives growth.

The role requires a university degree, minimum 2 years in pharma brand management, strong financial skills, and the ability to lead across functions in a matrix organisation.