Brand Manager

Novartis; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Job summary

Novartis AG in Singapore seeks a Brand Manager to own brand strategy and execution, collaborating with local leadership, regional/global marketing, and Medical to translate insights into growth plans that affect patients’s lives.

You will lead integrated teams, drive launch content, manage budgets, and deliver compliant omnichannel campaigns while leveraging digital tools for optimal ROI.

Qualifications

• University degree in life sciences, marketing, business or related field.
• At least 2 years of brand management or marketing experience in the pharmaceutical industry.
• Strong understanding of pharma markets, customers and healthcare systems.
• Proven track record of building and delivering brand strategies and plans.
• Strong financial skills and experience managing budgets; ability to lead across functions in a matrix organisation.
• Experience using digital and AI tools in day-to-day work.

Responsibilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans.
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix to maximise return on investment.
• Gather market and customer insights to spot new growth opportunities.
• Track brand performance and the external environment, and act quickly to stay on course.
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment.

Skills

Asset Management

Change Agility

Commercial Excellence

Cross-Functional Collaboration

Customer-Oriented

Digital Marketing

Healthcare Industry

Influencing Skills

Marketing Strategies

Negotiation

Operational Excellence

Product Lifecycle Management (PLM)

Product Marketing

Product Strategies

Stakeholder Engagement

Stakeholder Management

Strategic Alliances

Therapeutic Knowledge

Education

University degree in life sciences, marketing, business or a related field

Job description

Job Description Summary

Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you’ll turn customer insights into plans that drive growth and make a difference in patients’ lives.

#LI-Hybrid

Job Description

Major Accountabilities:

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment, and act quickly to stay on course
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment

Requirements

• A university degree in life sciences, marketing, business or a related field
• At least 2 years of brand management or marketing experience in the pharmaceutical industry
• A strong understanding of pharma markets, customers and healthcare systems
• A proven track record of building and delivering brand strategies and plans
• Strong financial skills and experience managing budgetsConfidence leading across functions and managing stakeholders in a matrix organisation
• A strategic, analytical and data-driven mindset
• Experience using digital and AI tools in your day-to-day work

Skills Desired

Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge