Pharma Brand Strategy & Growth Manager

Novartis (Singapore) Pte Ltd

Singapore

On-site

SGD 90,000 - 140,000

Full time

5 days ago

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Job summary

Novartis (Singapore) Pte Ltd is seeking a Brand Manager to define and execute local brand strategy in alignment with global marketing. You will lead cross-functional teams to deliver high-impact campaigns and optimize spend, while gathering insights to identify growth opportunities and collaborating with Medical to engage key centers and opinion leaders.

The role demands strategic thinking, financial discipline, and experience with digital and AI tools to drive results in a dynamic pharma market.

Qualifications

University degree in life sciences, marketing, business or related field.
At least 2 years of brand management or marketing experience in pharma.
Strong understanding of pharma markets, customers and healthcare systems.
Proven track record delivering brand strategies and plans.
Strong financial skills and experience managing budgets.
Strategic, analytical and data-driven mindset.
Experience using digital and AI tools in day-to-day work.

Responsibilities

Define brand strategy with local and global marketing, and turn it into clear tactical plans.
Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
Develop compliant, high-impact promotional and omnichannel campaigns.
Own brand budgets, forecasts and marketing mix to maximise ROI.
Gather market and customer insights to spot new growth opportunities.
Track brand performance and the external environment, and act quickly to stay on course.
Work with Medical to engage key centers and opinion leaders and understand patient segment needs.