Brand Manager

Novartis Singapore; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Novartis Singapore is seeking a Brand Manager to own brand strategy and execution, collaborating with local leadership, regional and global marketing, and Medical teams.

You will turn customer insights into actionable plans to drive growth and improve patient outcomes, leveraging digital tools and a data-driven approach within a dynamic, matrix organisation.

Qualifications

• Bachelor-level degree in life sciences, marketing, business or related field.

Responsibilities

• Define brand strategy with local management and global marketing, translating into clear tactical plans.
• Lead Integrated Brand Team content and Launch Team execution for successful launches.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix for ROI optimization.
• Gather market insights to identify growth opportunities.
• Track brand performance and market changes; adjust plans quickly.
• Collaborate with Medical to engage key centers and patient segments.

Skills

Brand management

Pharmaceutical marketing

Strategic planning

Financial management

Stakeholder management

Digital & AI tools

Education

Life sciences / Marketing / Business degree

Job description

Summary

Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives.

About The Role

Major Accountabilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans


• Lead Integrated Brand Team and Launch Team content, and drive excellent execution


• Develop compliant, high-impact promotional and omnichannel campaigns


• Own brand budgets, forecasts and marketing mix to maximise return on investment


• Gather market and customer insights to spot new growth opportunities


• Track brand performance and the external environment, and act quickly to stay on course


• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment

Requirements

• A university degree in life sciences, marketing, business or a related field


• At least 2 years of brand management or marketing experience in the pharmaceutical industry


• A strong understanding of pharma markets, customers and healthcare systems


• A proven track record of building and delivering brand strategies and plans


• Strong financial skills and experience managing budgets


• Confidence leading across functions and managing stakeholders in a matrix organisation


• A strategic, analytical and data-driven mindset


• Experience using digital and AI tools in your day-to-day work

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we’ll help you thrive personally and professionally.

Read our handbook (PDF 30 MB)