Brand Manager

SG04 (FCRS = SG004) Novartis Singapore Pte Ltd; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

Novartis Singapore Pte Ltd is seeking a Brand Manager to own brand strategy and execution, shaping strategy from local launch to real patient impact. You will work closely with local leadership, regional and global marketing, and Medical to turn customer insights into action that drives growth.

The role requires a university degree, minimum 2 years in pharma brand management, strong financial skills, and the ability to lead across functions in a matrix organisation.

Qualifications

• A university degree in life sciences, marketing, business or a related field.
• At least 2 years of brand management or marketing experience in the pharmaceutical industry.
• A strong understanding of pharma markets, customers and healthcare systems.
• A proven track record of building and delivering brand strategies and plans.
• Strong financial skills and experience managing budgets.
• Confidence leading across functions and managing stakeholders in a matrix organisation.
• A strategic, analytical and data-driven mindset.
• Experience using digital and AI tools in day-to-day work.

Responsibilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans.
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix to maximise return on investment.
• Gather market and customer insights to spot new growth opportunities.
• Track brand performance and the external environment, and act quickly to stay on course.
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment.

Education

University degree in life sciences, marketing, business or related field

Job description

Job Description Summary

Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives. #LI-Hybrid

Major Accountabilities

Define brand strategy with local management and global marketing, and turn it into clear tactical plans Lead Integrated Brand Team and Launch Team content, and drive excellent execution Develop compliant, high-impact promotional and omnichannel campaigns Own brand budgets, forecasts and marketing mix to maximise return on investment Gather market and customer insights to spot new growth opportunities Track brand performance and the external environment, and act quickly to stay on course Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment

Requirements

A university degree in life sciences, marketing, business or a related field At least 2 years of brand management or marketing experience in the pharmaceutical industry A strong understanding of pharma markets, customers and healthcare systems A proven track record of building and delivering brand strategies and plans Strong financial skills and experience managing budgets Confidence leading across functions and managing stakeholders in a matrix organisation A strategic, analytical and data-driven mindset Experience using digital and AI tools in your day-to-day work

Desired Asset

• Asset Management
• Change Agility
• Commercial Excellence
• Cross-Functional Collaboration
• Customer-Oriented
• Digital Marketing
• Healthcare Industry
• Influencing Skills
• Marketing Strategies
• Negotiation
• Operational Excellence
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategies
• Stakeholder Engagement
• Stakeholder Management
• Strategic Alliances
• Therapeutic Knowledge

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people's lives. Novartis is aware of employment scams which make false use of our company name or leader's names or recruiter's names to defraud job seekers. Novartis does not make job offers without interview and never asks candidates for money. If you have encountered a job posting or been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond, send money or personal information. Novartis is not responsible for any claims, losses, damages, or expenses resulting from scams. In the context of China Cross-Border Data Transfer (CBDT) policy, if you need to apply for a position in China, please go to the local Recruiting System TaleNov .