Hybrid Brand Growth Manager — Pharma & Launch Leader

Novartis AG; Singapore; Hybride; SGD 90 000 - 150 000; Plein temps

Résumé du poste

Novartis AG in Singapore seeks a Brand Manager to own brand strategy and execution, collaborating with local leadership, regional/global marketing, and Medical to translate insights into growth plans that affect patients’s lives.

You will lead integrated teams, drive launch content, manage budgets, and deliver compliant omnichannel campaigns while leveraging digital tools for optimal ROI.

Qualifications

• University degree in life sciences, marketing, business or related field.
• At least 2 years of brand management or marketing experience in the pharmaceutical industry.
• Strong understanding of pharma markets, customers and healthcare systems.
• Proven track record of building and delivering brand strategies and plans.
• Strong financial skills and experience managing budgets; ability to lead across functions in a matrix organisation.
• Experience using digital and AI tools in day-to-day work.

Responsabilités

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans.
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution.
• Develop compliant, high-impact promotional and omnichannel campaigns.
• Own brand budgets, forecasts and marketing mix to maximise return on investment.
• Gather market and customer insights to spot new growth opportunities.
• Track brand performance and the external environment, and act quickly to stay on course.
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment.

Connaissances

Asset Management

Change Agility

Commercial Excellence

Cross-Functional Collaboration

Customer-Oriented

Digital Marketing

Healthcare Industry

Influencing Skills

Marketing Strategies

Negotiation

Operational Excellence

Product Lifecycle Management (PLM)

Product Marketing

Product Strategies

Stakeholder Engagement

Stakeholder Management

Strategic Alliances

Therapeutic Knowledge

Formation

University degree in life sciences, marketing, business or a related field

Description du poste

Novartis AG in Singapore seeks a Brand Manager to own brand strategy and execution, collaborating with local leadership, regional/global marketing, and Medical to translate insights into growth plans that affect patients’s lives.

You will lead integrated teams, drive launch content, manage budgets, and deliver compliant omnichannel campaigns while leveraging digital tools for optimal ROI.