Strategic Marketing Campaign Lead

GenScript Biotech Corp.; Singapore; On-site; SGD 85,000 - 125,000; Full time

Job summary

GenScript Biotech Corp. in Singapore seeks a senior marketing professional to transform business needs into impactful campaigns across channels, leveraging data-driven insight and audience targeting.

You will lead strategy, content development, and omni-channel execution while aligning with brand guidelines and coordinating with product managers and regional marketers. Strong storytelling and analytics are essential to drive performance and brand growth.

Qualifications

• 5+ years of experience in marketing campaign strategy and execution.
• Fluent spoken English with excellent reading and writing skills.
• Strong market insight, analytical ability and strategic thinking.
• Ability to coordinate plans with product managers, regional marketers and channels.

Responsibilities

• Work with cross-functional teams on marketing briefs and customer understanding to transform business needs into campaigns.
• Provide insight-driven and targeted creative strategy and planning, including audience definition and omni-channel content development.
• Oversee creation of visuals, emails, social content, and other materials aligned with brand guidelines.
• Build storytelling of the GenScript LSG brand across campaigns with consistency across channels.
• Monitor progress and analyze campaign effectiveness; provide reports and optimization suggestions.
• Lead the campaigns team’s engagement, development, and performance assessment.

Skills

Marketing campaign strategy

Cross-functional collaboration

Digital marketing

Brand storytelling

Campaign analytics

Project management

Education

Bachelor

Job description

GenScript Biotech Corp. in Singapore seeks a senior marketing professional to transform business needs into impactful campaigns across channels, leveraging data-driven insight and audience targeting.

You will lead strategy, content development, and omni-channel execution while aligning with brand guidelines and coordinating with product managers and regional marketers. Strong storytelling and analytics are essential to drive performance and brand growth.