Performance Media Planner — Travel & Hospitality

Publicis Groupe; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a proactive media professional to support activation, optimisation, and reporting of performance media campaigns for a major travel and hospitality client. You will collaborate with activation specialists, analytics, ad operations, finance, and client services to ensure campaigns are delivered accurately and on schedule.

In this fast-paced role, you will monitor campaign performance, assist with KPI tracking, and help implement optimization recommendations

Qualifications

• 1+ years of experience in a media agency, digital marketing, performance media, campaign activation, or media operations environment.
• Experience supporting the execution and optimisation of digital media campaigns across channels such as Paid Search, Social, Programmatic Display,and/orOnline Video.
• Familiarity with campaign trafficking, QA processes, tracking implementation, campaign monitoring, and performance reporting.
• Understanding of performance media metrics, including impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and pacing management.
• Experience working with media platforms and reporting tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager 360, SA360, Google Analytics, Adobe Analytics, or similar platforms is advantageous.
• Experience managing campaign timelines, deliverables, and multiple workstreams within a fast-paced environment.
• Exposure to working with cross-functional teams including activation specialists, analytics, ad operations, finance, and client servicing teams.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyse data and present findings clearly and accurately.
• Experience working on hospitality, travel, retail, or multi-market accounts is advantageous but not essential.

Responsibilities

• Support activation and delivery of performance media campaigns across key digital channels.
• Coordinate campaign setup, trafficking requirements, tracking implementation, QA processes, launch readiness, and campaign deployment.
• Partner with activation teams, ad operations, analytics, and finance teams to ensure campaigns are launched accurately and on schedule.
• Monitor campaign delivery against approved budgets, timelines, and performance objectives.
• Maintain campaign trackers, delivery updates, and status reports to ensure clear visibility of campaign progress.
• Identify campaign risks, delivery issues, and operational challenges, proactively escalating where appropriate.
• Support management of creative assets, trafficking instructions, tagging requirements, and platform deliverables.
• Monitor pacing, delivery and performance; implement optimisation recommendations.
• Track campaign KPIs and support ongoing performance reviews across active campaigns.
• Assist with budget pacing, delivery management, and spend tracking to ensure campaigns remain on target.
• Support testing, learning, and optimisation initiatives across performance channels.
• Collaborate with cross-functional teams to ensure alignment on requirements.
• Maintain documentation and improve reporting efficiency.

Skills

Campaign activation

Digital advertising

Campaign management

Tracking & QA

Analytics & reporting

Excel & PPT

Cross-functional collaboration

Hospitality/travel experience

Tools

Google Ads

DV360

Campaign Manager 360

GA/Adobe Analytics

Job description

Publicis Groupe in Singapore is seeking a proactive media professional to support activation, optimisation, and reporting of performance media campaigns for a major travel and hospitality client. You will collaborate with activation specialists, analytics, ad operations, finance, and client services to ensure campaigns are delivered accurately and on schedule.

In this fast-paced role, you will monitor campaign performance, assist with KPI tracking, and help implement optimization recommendations