Integrated Media Planner: Strategy & Campaign Optimization

Publicis Groupe Singapore; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

Publicis Groupe Singapore is seeking a highly organized Junior Integrated Media Executive to support the development of media strategies and campaigns. You will manage day-to-day relationships with media owners, coordinate approvals, and ensure activations align with the client’s objectives across Paid Social, Display, and other channels.

You will collaborate with internal teams to optimize investments, track performance against KPIs, and prepare post-campaign analyses.

Qualifications

• 1-2 years of integrated media experience.
• Meticulous with the ability to organize, prioritize tasks, and work under tight timelines.
• Receptive to change and feedback, with an eagerness for growth and learning new skills.
• Team player who thrives in a collaborative environment, communicates openly and proactively, and is willing to support colleagues to collectively deliver high-quality work.
• Strong communication skills, both written and verbal, with internal and external stakeholders.
• Proficiency with numbers and analytical thinking.

Responsibilities

• Develop integrated media strategies and channel plans.
• Own day-to-day relationships with media owners and partners, leading negotiations on buying rates, value-adds and partnership opportunities.
• Manage media bookings and buying across channels, ensuring activations align with the approved media strategy and timelines.
• Oversee end-to-end digital campaign operations across trafficking, implementation, QA, activation and reporting.
• Responsible for campaign delivery and performance across key channels including Paid Social, Creators/KOLs, OOH, Print, Digital Display, and Branded Content.
• Monitor campaign performance throughout the lifecycle, identifying opportunities to optimise investment and targeting.
• Share insights on evolving media behaviours and trends with clients and internal teams.
• Collaborate with internal network teams and partners to ensure alignment between media requirements and assets.
• Build strong day-to-day relationships with client stakeholders and provide clear communication on deliverables and timelines.
• Lead campaign reporting and post-campaign analyses, including reconciliation of media investments.

Skills

Integrated media

Attention to detail

Growth mindset

Team player

Communication skills

Analytical thinking

Job description

Publicis Groupe Singapore is seeking a highly organized Junior Integrated Media Executive to support the development of media strategies and campaigns. You will manage day-to-day relationships with media owners, coordinate approvals, and ensure activations align with the client’s objectives across Paid Social, Display, and other channels.

You will collaborate with internal teams to optimize investments, track performance against KPIs, and prepare post-campaign analyses.