Performance Media Buyer & Creative Strategist (Remote)

Simplygood; Remote; SGD 50,000 - 70,000; Full time

Job summary

A leading eco-friendly home care brand in Singapore is searching for a Performance Media Buyer & Creative Strategist to join their remote team. In this role, you will launch and optimize paid media campaigns across Meta platforms, drive creative strategies, and analyze performance metrics to achieve ROAS and CAC targets. The ideal candidate has 4-5 years of experience, a strong understanding of ad psychology and storytelling, and is proficient in using AI tools. Join a purpose-driven startup with a global team and flexible hours.

Benefits

Flexible hours

Access to AI tools

Competitive salary

Qualifications

• 4-5 years of experience running Meta Ads for DTC/eCommerce brands.
• Strong understanding of ad psychology, funnel strategies, and storytelling.
• Proven ability to achieve ROAS/CAC targets with performance-led creatives.

Responsibilities

• Manage and optimize all paid media campaigns across Meta platforms.
• Conduct performance analysis and provide insights for continuous improvement.
• Create high-converting ad creatives and engage with UGC creators.

Skills

Performance marketing

Media buying

Creative strategy

Data analysis

A/B testing

Content creation

Strong English writing

Tools

Meta Ads

ChatGPT

Jasper

Job description

Performance Media Buyer & Creative Strategist (Remote)

Performance Media Buyer & Creative Strategist - Remote (Full Time) Drive ROAS. Launch Creatives. Scale Fast.

About SimplyGood

SimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling.

Role Summary

We're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance.

Key Responsibilities

1. Media Buying & Paid Ads Campaign Management

Launch and manage all paid media campaigns across Meta (Facebook/Instagram)

Plan, launch, and optimize campaigns across TOF, MOF, and BOF

Monitor and adjust bids, budgets, targeting, and placements daily

Run A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO…), audience segments, placements, …

Optimize for ROAS, CAC, CTR, CPC, and conversions.

Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach

Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers

Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA.

Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS.

Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels)

Develop high converting static ads (60% Reels & 40% Static)

Use tools like ChatGPT to ideate, iterate, and optimize creative angles

3. Performance Analysis & Reporting

Analyze performance metrics: ROAS, CAC, CTR, CPC, CVR, Frequency

Identify winning creatives and angles, and scale them aggressively

Deliver weekly performance insights, creative learnings, and next tests

Maintain ad naming conventions, data hygiene, and dashboards

Spot winning patterns and double down on high-leverage assets and audiences.

Recommend scaling decisions, budget reallocations, and creative refresh strategies.

Requirements

• 4-5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands

Strong experience with Ad creative strategy & testing frameworks

Proven ability to hit ROAS/CAC targets with performance-led creatives

Strong understanding of ad psychology, funnel strategies, and storytelling

Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF

Fluent in English and confident writing performance-driven copy

Experience working with UGC creators, video editors, or influencer content

Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting

Why Join Us

100% Remote | Flexible hours | Global team

High-autonomy, performance-focused culture

Competitive monthly salary

Access to AI tools, UGC libraries, and creative testing systems

Be part of a purpose-driven startup making an environmental impact

Only applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.