Performance Marketing Manager

ERA Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

ERA Singapore is seeking a Performance Marketing Manager to lead paid digital campaigns, optimize conversion rates, and enhance website content for better engagement and performance. The role requires deep hands-on experience with Google Ads and Meta Ads, strong analytics, and the ability to coordinate with internal teams and external partners to deliver on time while maintaining brand standards.

Responsibilities include designing, executing and monitoring campaigns across channels, conducting

Qualifications

• Min. 5 years of experience in performance marketing, business analytics, website optimisation.
• Hands-on experience managing multiple Google Ads / Meta Ads accounts.
• Strong understanding of PPC, retargeting, and funnel strategies.
• Proficient with web analytics tools and tag management (GA, GTM).
• SEO knowledge is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Design, plan, execute and monitor paid campaigns with actionable recommendations.
• Conduct keyword research, audience segmentation, and budget planning.
• Set up and manage tracking tools, conversion pixels, GTM, and dashboards.
• Coordinate with vendors and agencies to ensure timely, high-quality deliverables.
• Maintain and update website content, SEO-friendly and aligned with branding.
• Analyze website data to identify improvements and CRO opportunities.
• Track keyword rankings and optimize content with stakeholders.

Skills

Performance marketing

Google Ads

Meta Ads

Web analytics

A/B testing

Conversion rate optimization

Keyword research

Budget planning

Project coordination

Communication

Tools

Google Analytics

Google Tag Manager

Adobe Experience Manager

Job description

We are looking for a Performance Marketing Manager to join our team. The candidate will be responsible for planning and execution of paid digital campaigns, including identification of campaign insights and analytics, meeting performance marketing metrics, optimising conversion rates, maintaining and improving website content.

Responsibilities:

• Design, plan, execute and monitor paid campaigns (e.g: Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics
• Conduct keyword research, audience segmentation, and budget planning for each campaign.
• Set up and manage tracking tools, conversion pixels, GTM, and analytics dashboards.
• Coordinate with internal and external stakeholders, including vendors and agencies, to ensure timely and high-quality deliverables.
• Maintain and update website content, ensuring it is user-friendly, SEO-optimized, and aligned with branding standards, adopting tools such as Adobe Experience Management for website performance and security optimization.Conduct thorough analysis of website, identifying areas for improvement and conversion rate optimization based on user behaviour, preferences and pain points
• Track and monitor existing pages for keyword ranking positions and collaborate with other stakeholders in optimizing content to increase organic search rankings.
• Work with multiple stakeholders and be able to deliver projects on time.

Job Requirements:

• Min. 5 years of experience in performance marketing, business analytics, website optimisation
• At least 3 years of solid hands-on experience in performance marketing to manage and setup multiple Google Ads / Meta Ads accounts
• Strong understanding of PPC, retargeting, and funnel strategies.
• Strong knowledge of Web Analytic tools (Google Analytics) and tag management tool Google Tag Manager)
• Proven expertise in various Google Ads and Meta Ads Policies, suspension recovery of accounts and managing ad compliance.
• Knowledge and Experience with SEO is a plus
• Excellent written and verbal communication skills.
• Ability to manage multiple stakeholders professionally and in timely manner.
• Strong self-initiation and ownership is a must
• Detail-oriented with strong organisational skills.
• Proactive and able to manage multiple projects simultaneously
• Ability to work with tech team seamlessly and collaboratively