Performance Marketing Manager

ERA REALTY NETWORK PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

ERA REALTY NETWORK PTE LTD seeks a Performance Marketing Manager to lead paid campaigns, drive performance metrics, and optimise conversions. You will analyse insights and improve website content across channels.

You will design and execute campaigns (Google Ads, Meta Ads), perform A/B testing, manage budgets, and coordinate with vendors. Strong analytics and stakeholder communication are essential for success in this role.

Qualifications

• Min. 5 years of experience in performance marketing, business analytics, and website optimisation.
• At least 3 years of hands-on experience in managing Google Ads and Meta Ads accounts.
• Strong understanding of PPC, retargeting, and funnel strategies.
• Proficiency with web analytics tools (Google Analytics) and tag management (GTM).
• Excellent written and verbal communication; ability to manage multiple stakeholders.

Responsibilities

• Design, plan, and monitor paid campaigns with actionable recommendations.
• Conduct keyword research, audience segmentation, and budget planning.
• Set up tracking tools, conversion pixels, GTM, and analytics dashboards.
• Coordinate with vendors and agencies to ensure timely deliverables.
• Maintain SEO-friendly website content aligned with branding.
• Analyze website performance to identify CRO opportunities.
• Collaborate with tech and other stakeholders to deliver on time.

Skills

Performance marketing

Website optimisation

Google Ads

Meta Ads

PPC

A/B testing

Google Analytics

Google Tag Manager

SEO

Stakeholder management

Tools

Google Ads

Meta Ads

Adobe Experience Manager

Google Tag Manager

Job description

We are looking for aPerformance Marketing Managerto join our team. The candidate will be responsible for planning and execution of paid digital campaigns, including identification of campaign insights and analytics, meeting performance marketing metrics, optimising conversion rates, maintaining and improving website content.

Responsibilities:

• Design, plan, execute and monitor paid campaigns (e.g: Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics
• Conduct keyword research, audience segmentation, and budget planning for each campaign.
• Set up and manage tracking tools, conversion pixels, GTM, and analytics dashboards.
• Coordinate with internal and external stakeholders, including vendors and agencies, to ensure timely and high-quality deliverables.
• Maintain and update website content, ensuring it is user-friendly, SEO-optimized, and aligned with branding standards, adopting tools such as Adobe Experience Management for website performance and security optimization.
• Conduct thorough analysis of website, identifying areas for improvement and conversion rate optimization based on user behaviour, preferences and pain points
• Track and monitor existing pages for keyword ranking positions and collaborate with other stakeholders in optimizing content to increase organic search rankings.
• Work with multiple stakeholders and be able to deliver projects on time.

Job Requirements

• Min. 5 years of experience in performance marketing, business analytics, website optimisation
• At least 3 years of solid hands-on experience in performance marketing to manage and setup multiple Google Ads / Meta Ads accounts
• Strong understanding of PPC, retargeting, and funnel strategies.
• Strong knowledge of Web Analytic tools (Google Analytics) and tag management tool Google Tag Manager)
• Proven expertise in various Google Ads and Meta Ads Policies, suspension recovery of accounts and managing ad compliance.
• Knowledge and Experience with SEO is a plus
• Excellent written and verbal communication skills.
• Ability to manage multiple stakeholders professionally and in timely manner.
• Strong self-initiation and ownership is a must
• Detail-oriented with strong organisational skills.
• Proactive and able to manage multiple projects simultaneously
• Ability to work with tech team seamlessly and collaboratively