Performance Marketing Specialist

ICLICK MEDIA PTE. LTD.; Singapore; On-site; SGD 67,000 - 100,000; Full time

Job summary

ICLICK MEDIA PTE. LTD. is seeking a data-driven PPC specialist to lead paid search and paid social campaigns across Google, Bing, Facebook, Instagram, TikTok, and LinkedIn.

You will design keyword strategies, optimize bids, and craft compelling ad copy to maximize client ROI. You will track performance with Google Analytics and Google Tag Manager, ensure landing page optimization, and deliver clear weekly/monthly performance reports.

Qualifications

• 2-3 years hands-on experience managing PPC campaigns across Search, Display, and Social platforms.
• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms.
• Proficient in running campaigns across Search, Display, YouTube, and Remarketing.
• Experience with Google Tag Manager, Google Analytics, and other tracking tools.
• Excellent written and verbal communication skills and ability to work independently.

Responsibilities

• Develop, implement, and manage PPC strategies across major search engines and social platforms.
• Take full ownership of paid search and paid social campaigns to achieve KPIs and objectives.
• Design keyword strategies, audience targeting, ad copywriting, and organize ad groups for campaigns.
• Prepare detailed campaign and marketing proposals tailored to client needs.
• Manage day-to-day PPC account operations on Google Ads, Bing Ads, Facebook/Instagram Ads, TikTok Ads, and LinkedIn Campaign Manager.
• Track, measure, and analyze campaign data to identify optimization opportunities and improve ROI.
• Utilize Google Tag Manager, Google Analytics, and other tracking tools to measure performance and user behavior.
• Ensure websites and landing pages follow UX/UI best practices and maximize conversions.
• Provide daily campaign updates and prepare weekly/monthly performance reports with insights and recommendations.
• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance client support and campaign performance.

Skills

PPC management

Google Ads

Facebook/Instagram Ads

TikTok Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Data analysis

Communication skills

Independent work

Tools

Google Ads Manager

Facebook Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Job Summary

Lead and manage pay-per-click (PPC) campaigns across search engines and social media platforms to drive business goals. Develop targeted marketing strategies, optimize campaign performance, and collaborate cross-functionally to maximize client ROI.

Responsibilities

• Develop, implement, and manage PPC strategies across major search engines (Google, Bing) and social media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify) to maximize campaign effectiveness
• Take full ownership of paid search and paid social campaigns to achieve key performance indicators and business objectives
• Design keyword strategies, audience targeting, ad copywriting, creative direction, display ads, and structure effective ad groups for marketing campaigns
• Prepare detailed campaign and marketing proposals tailored to client needs
• Manage day-to-day PPC account operations on platforms including Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
• Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives and improve ROI
• Utilize Google Tag Manager, Google Analytics, and other tracking tools to accurately measure campaign performance and user behavior
• Ensure websites and landing pages follow UX/UI best practices and are optimized to maximize conversion rates
• Provide daily campaign updates and alerts, and prepare weekly and monthly performance reports with insights and actionable recommendations for internal teams and clients
• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance client support and elevate search and social campaign performance

Required competencies and certifications

• 2-3 years of hands-on experience managing PPC campaigns across Search, Display, and Social platforms
• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms
• Proficient in running various campaign types including Search, Display, YouTube, and Remarketing
• Experience with Google Tag Manager, Google Analytics, and other tracking tools
• Strong analytical skills to interpret data and translate insights into actionable strategies
• Excellent written and verbal communication skills
• Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously
• Performance-driven mindset with effective problem-solving abilities
• Positive attitude, detail-oriented, and customer-focused

Preferred competencies and qualifications will be a plus

• Experience with Adobe Creative Suite (Photoshop, Illustrator) to support creative campaign development
• Certification in Google Ads, Google Analytics, Facebook Blueprint, or related platforms to demonstrate proficiency and industry knowledge