Performance Marketing Specialist

Koble Sg Private Limited; Singapore; Remote; SGD 56,000 - 89,000; Full time

Benefits offered by this job

100% Remote work

Creative asset support

Growing Singapore market

Job summary

Koble Sg Private Limited in Singapore is seeking a hands-on marketer to own paid acquisition across Google Ads and Meta Ads (Facebook & Instagram). You will set up campaigns, optimize, and track performance.

You will adapt creative assets, run A/B tests, and deploy to the right audiences to maximize ROAS, with daily monitoring and regular KPI reporting. Remote work is fully supported; experience with Canva or Adobe Creative Suite is a plus, and familiarity with CPC/CTR/CPA/ROAS metrics is

Qualifications

• Proven experience managing performance marketing campaigns on both Google Ads and Meta Ads.
• Familiarity with basic graphic design or video editing tools to tweak and reformat existing creative assets.
• Strong understanding of campaign metrics (CPC, CTR, CPA, ROAS) and how to optimize them.
• Ability to work independently, manage ad budgets efficiently, and deliver results in a fully remote environment.
• Experience in the smart home, interior design, or real estate sectors is a plus but not required.

Responsibilities

• End-to-end setup, execution, and optimization of Google Ads (Search, Display, Performance Max) and Meta Ads campaigns.
• Take ownership of in-house visual assets and tweak, resize, or reformat them to align with campaign objectives and platform dimensions.
• Continuously test ad copy, creatives, bidding strategies, and audience targeting to lower CPA and improve lead quality.
• Monitor daily ad spend and performance metrics, providing regular reports on KPIs and actionable insights.
• Refine audience segments to target specific demographics such as B2B hospitality clients or condo homeowners for smart retrofit solutions.

Skills

Google Ads

Meta Ads

Campaign metrics

Independent worker

Tools

Canva

Adobe Creative Suite

Job description

We are seeking a hands-on marketer to manage our paid acquisition channels, specifically across Google Ads and Meta Ads (Facebook & Instagram). You will take ownership of campaign setup, ongoing optimization, and performance tracking. We provide all the raw creative assets—your job is to tweak, resize, and adapt them to fit various ad formats, A/B test them, and deploy them across the right audiences to maximize our return on ad spend (ROAS).

Key Responsibilities

• Campaign Management:End-to-end setup, execution, and optimization of Google Ads (Search, Display, Performance Max) and Meta Ads campaigns.

• Asset Adaptation:Take ownership of our in-house visual assets and seamlessly tweak, resize, or reformat them to align with specific campaign objectives, platform dimensions, and ad sets.

• Optimization & A/B Testing:Continuously test ad copy, creatives, bidding strategies, and audience targeting to lower Cost Per Acquisition (CPA) and improve lead quality.

• Performance Tracking:Monitor daily ad spend and performance metrics, providing regular reports on key KPIs and actionable insights for improvement.

• Audience Targeting:Refine audience segments to target specific demographics, such as B2B hospitality clients or existing condominium homeowners looking for non-invasive smart switch retrofits that require no wall hacking.

Requirements

• Proven experience managing performance marketing campaigns on both Google Ads and Meta Ads.

• Familiarity with basic graphic design or video editing tools (e.g., Canva, Adobe Creative Suite) to tweak and reformat existing creative assets.

• Strong understanding of campaign metrics (CPC, CTR, CPA, ROAS) and how to optimize them.

• Ability to work independently, manage ad budgets efficiently, and deliver results in a fully remote environment.

• Experience in the smart home, interior design, or real estate sectors is a plus but not required.

Why Join Us?

• 100% Remote:Work entirely from home with flexible hours, provided campaign objectives are met.

• Creative Support:No need to build creatives from scratch—we provide the core assets for you to adapt.

• Growing Industry:Be part of a dynamic and rapidly expanding smart home market in Singapore.