Technical marketer

Ambition Singapore

Singapore

On-site

SGD 50,000 - 90,000

Full time

5 days ago

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Job summary

Ambition Singapore invites a skilled Technical Marketer to develop, maintain and optimise company websites and landing pages. You will work with WordPress and other CMS, build high-converting pages for campaigns and lead generation, and oversee site speed and usability.

Responsibilities include managing Google Ads and Meta campaigns, GA4/GTMs, and building dashboards to analyse ROAS, CPA and conversion rates. You will also implement AI agents and automation to speed up marketing workflows.

Qualifications

Hands-on experience with HTML, PHP and CSS and WordPress or similar CMS.
Experience in SEM, paid media and campaign management across Google Ads and Meta platforms.
Experience with GA4, GTM, conversion tracking and analytics-based optimization.

Responsibilities

Develop, maintain and optimize company websites and landing pages.
Manage and optimize paid campaigns across Google Ads and Meta platforms.
Implement tracking with GA4, GTM and conversion tracking.
Create dashboards to monitor campaign and website performance.
Experiment with AI tools and automation to improve efficiency and ROAS.
Coordinate with external developers for complex website fixes.

Skills

HTML

PHP

CSS

WordPress

APIs

SEO

Python

Git / GitHub

CRM integrations

SQL

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Looker Studio

Google Ads API

Meta API

n8n

Make

Zapier

ChatGPT/OpenAI

Job description

Develop, maintain and improve company websites and landing pages.
Work with CMS platforms such as WordPress and other website technologies used by the company.
Build high-converting landing pages for campaigns, promotions and lead generation.
Improve website speed, mobile responsiveness, usability and conversion rates.
Troubleshoot technical website issues and coordinate with external developers when required.
Implement forms, APIs, tracking scripts and third-party integrations.
Understand basic hosting, domains, DNS and website deployment.
Implement technical and on-page SEO improvements.

Performance Marketing - SEM & Paid Media

Manage and optimise paid advertising campaigns across:

Google Ads
- Search
- Display
- Performance Max
- Remarketing
Meta Ads
- Facebook
- Instagram
- Retargeting and audience campaigns

Responsibilities include:

Keyword research and campaign structure.
Audience targeting and segmentation.
Ad creation and testing.
Conversion tracking.
Budget and bid optimisation.
A/B testing.
ROAS, CPA, CPL and conversion-rate analysis.
Identifying opportunities to improve marketing efficiency and reduce customer acquisition costs.

Analytics & Tracking

Implement and maintain Google Analytics 4 (GA4).
Manage tracking through Google Tag Manager (GTM).
Configure Google Ads and Meta conversion tracking.
Work with Meta Pixel / Conversions API.
Create dashboards and reports showing campaign and website performance.
Diagnose tracking discrepancies and attribution problems.
Use data to recommend improvements to campaigns, landing pages and the customer journey.

AI Agents & Marketing Automation

A major part of this role will be identifying ways to use AI and automation to make the marketing operation faster and more effective.

The Technical Marketer should be able to:

Build and configure AI agents for marketing and business workflows.
Create automated lead-generation and lead-nurturing processes.
Connect AI tools with websites, CRM systems and other business applications.
Develop AI-assisted customer enquiry and response workflows.
Automate repetitive marketing and administrative processes.
Build workflows using tools such as n8n, Make, Zapier or similar platforms.
Work with APIs, webhooks and structured data.
Experiment with platforms and models such as ChatGPT/OpenAI, Claude, Gemini and other emerging AI technologies.
Identify new AI tools that can improve productivity, customer engagement, marketing performance and revenue.

Required Skills

The successful candidate should have practical experience in most of the following:

Technical